Tag Archives for " start blogging "

How To Thrive As a Professional Public Speaker

(Note: This was originally a post in a private Facebook group we have for professional speakers. If you’d like access, click here)

Happy Wednesday morning beautiful people. I was just reading a great story on chasing the next shiny object vs. building a long term business and I thought it was very appropriate for speakers. I could have very easily written this same blog post. I’ll share it shortly.

Most speakers I talk to have the same challenge. They have “a speech” or “a story”, but they don’t have a core business model. They have yet to develop their own belief system or central set of rules on which to base everything they do (speeches, products, training, web training, conferences, etc).
When you fail to develop your own system or way of thinking, you can get into the nasty habit of chasing shiny objects. I know because I have been there. If I’m not careful I will see a new marketing product online (i.e. a “tactic”) and lose my mind because I want to buy it and try it. And sometimes I’d go drop money on it because it is popular and all of the cool kids were using it. They made $15,643 in one sixty minute webinar so why can’t I do that, right?

I’ve changed all of that thinking and now everything I do is based on a system that I’ve named and that has a core set of beliefs. I actually have two: “StopDoingNothing” and “Own Your Empire”. Everything I do now is centralized around my own way of doing things. All of it is not 100% unique. But the I’ve arranged it and the path that I teach people is unique. It is the “Patrick Way” of doing things. Nobody can do it *exactly* the Patrick way because Patrick came up with it.

This is NOT a pitch to you to buy anything. This is me looking you in the eye and telling you to DO THE SAME. If you have a single speech then come up with a set of lessons out of that speech that can be converted into other forms of media and be and taught. Once you have that core business model and set of rules, your speaking career will become easy. People will seek you out because of “your system” and unique perspective. And building products, email marketing, conducting web training, etc. also become a lot easier to handle.

If you ever want help developing your system and the resulting products, then DM me or email me and let’s talk. Or pull me aside at the upcoming conference in the hallway. I love doing that stuff for other people. And it is only true path to be sure that you are building a legacy vs. going around and just “giving speeches” for a living.

If you are interested in getting a headstart on solving the issues above, then I have a free video training series for you. It is just me telling you the mistakes I made when I started as a professional speaker.

Click here to get the free videos I made for you

Be sure your coffee cup is full. Here is the post:

Click here to read the inspiration for this post

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WordPress Categories vs. Tags: How to Worry Less and Write More

WordPress Categories vs. Tags – A simple strategy. If you are a speaker then you need a website. It’s a great place for people to see what else you know after you walk off the platform. One of the most recommended platforms for online writing (a.k.a. blogging) is WordPress. After you start writing in WordPress, the question of categories vs. tags will come up. Which one should I use? Which one is better? Which one better for SEO, etc. Here are some answers to help you go down the best path.

  1. The most important tip: Don’t fret over it. Both are just different paths to find your blog posts. One is not better than the other. Just start writing.
  2. Categories: Pick a finite number of blog categories and write within them. Don’t write about everything (I’ve made this mistake) . You are likely not a news site or TMZ. Pick 5 categories (maybe 10) and make sure every blog post focuses on 1-2 of those major categories. People come to you to read about your speaking and writing expertise in certain areas. Be sure you write about those areas consistently. Once every week or two. Don’t make your blog categories single words. 2-3 words each is better because it is more descriptive and helps you better in SEO. You become a bigger fish (expert) in smaller pool (blog category/search engine). Don’t write about “Money”. Write about “Saving Money”. Even better – write about “Being A Cheapskate”
  3. Tags: After you write your blog post, look it over for subtopic ideas. if you are writing about “Saving Money At Christmas Time” then some of your subtopics might be: gifts, christmas, gift giving, bargains, etc. I like to look for the longer words in my blog posts (ignoring all conjunctions and connector words) for ideas on subtopics. Pick 4-5 of those subtopics and make those tags.
  4. Try to reuse tags that you have used in the past. A tag or a category with only one post doesn’t have much value. You want to build up a library of expertise in each category or tag.
  5. If all of this still seems like a headache, then ignore everything I said about posts and just use 2-3 word categories. Your blog will be just fine that way.

Now start writing. Any questions?

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