If you're looking to amp up your omnipresence in the world wide web this new year, it pays to know which tools work, which helps save you a lot of keystrokes and makes repurposing content easier.

Tune in to learn more watch the full episode of Stop Doing Nothing — Content Promotion, Syndication and Distribution with Phil Gerbyshak.

What You Will Discover:

Do you make your content work hard for you? The open secret of achieving that is content automation. Leverage your webinars and other long-form content and break them down strategically into smaller ones such as posts, articles, infographics, and podcasts.

Treat your content like how real-world TV shows work. Think of it this way: you record, and the camera stops. After airing or getting broadcasted, nobody will ever see it again if you do nothing. See what shows such as what Saturday Night Live does. They'll slice it, and they'll dice it, and they'll put it on their Instagram and Facebook accounts and their YouTube channel. They'll probably put it on their NBC website and blog.

It would be best to treat your content distribution seriously to get the right people to see and reach out to you.

Twitter, Instagram, Facebook, LinkedIn, TikTok, you name it. How do you ensure that your content goes in these and everywhere else? Social Selling Expert Phil Gerbyshak reminds the importance of repurposing, repackaging and reformulating content that fits best on these platforms.

Create a balance of evergreen content and some that are avocado that means fresh. Consumers prefer reading or consuming stuff that is current but also consider that even old posts will find their way into your audience as long as they stay relevant.

Setting aside some money is becoming a necessity to share content in front of not just eyeballs — but the right eyeballs.

Who's your target? Who are the best people who need your products and services? Because frankly, you wouldn't want virality, but real conversations and cash flow.

We've seen red flags of what happens when social media goes down. While Facebook still has the most users on the internet, getting billions of eyeballs every single day — be reminded that it's always an excellent plan to diversify your ad spend and social sharing.

Fantastic tools for repurposing content. Phil has recommended Agorapulse as his social media management tool for six years. Otter.ai to do transcripts (the transcription engine behind Zoom, as well.) Kapwing video reformatting and editing,  Grammarly online writing assistant and Text Expander to speed up typing.

Let me ask you: are you SURE your business can outlast any outage or any kind of disaster?

If you feel that you are not, allow us to teach you how to handle some of your marketing or your I.T. resources go down and prevent losing what you've built online should the unexpected happen. @philgerbjoins me in this episode as one of the best people to talk about business management and disaster recovery.

Watch the full episode of Stop Doing Nothing — How to Disaster-Proof Your Business with Phil Gerbyshak. It's one you don't want to miss!

What You Will Discover:

The riskiest thing you can do is entrust all your eggs in one social media basket.  It's always good to have multiple social channels with at least three to become "omnipresent".

 Get everything in the Cloud. In the olden days (before the Cloud), I remember how tedious it was preparing should disasters strike. As the head of disaster recovery for the big data center of a big black and yellow car rental company, we physically had to back up our mainframe stuff to tapes weekly. We shipped it off to a vault in Texas because we assume Oklahoma City gets hit by a tornado and wipes out the data center. We wouldn't sleep for 24 hours to ensure a full recovery and get the business back up and running. The wealth of experience and learnings is what I now carry over into my businesses. You can never be wrong if you always prepare and have a backup.

Self-professed tech geek and sales expert Phil Gerbyshak shares, "You want to own as much of your content as you can. It's one of the reasons why email marketing is never going to die."

If your domain, email and website are all at the same company – and when that company is down, you have access to nothing. Avoid these points of failure and use our ideal setup to ensure you would still have access to everything. Ideally, it's best to have your domain someplace separate from where your web host is.

The Importance of Staying Committed to Difficult Goals. 

How many motivational podcasts and videos have you listened to or watched, and yet you still sit your butt down doing every other thing you need to do in life except HITTING your goals?

Even a super guru on top of the hill wouldn't be able to tell you that staying committed to challenging goals is 100% easy peasy! Because it's not.

In this episode, I will not bombard you with "wise" information. Instead, I will share valuable lessons from my own mistakes that are practical and actionable steps to get you unstuck and finally get you to MOVE and attack your big scary dreams!

What You Will Discover:

Be reminded that playing small will do you no good.
Most people are scared to go for their ginormous dreams! Big challenging goals will test you and make you stretch yourself and are so worthwhile because you will come out a different person on the other end.

  Why "Later" is a success killer!
Most people let life go on autopilot and wait for later or next time that eventually never happens. We get too busy cooking, eating, exercising, socializing, raising kids, sleeping or doing our job or taking out the trash, or mowing the lawn that we don't plan time in our day to plan our life. So if you don't pull up your calendar and say when later is, you're in for a major tragedy.

Pick five significant goals.
Make sure those five things are challenging, quantifiable, and the things you can do. Once you focus on those, it will determine everything else that comes after that. What skills will you need? Who are the people you should be with? Determine these to layout your environment, and change your life.

 Use TV time as a reward when you hit goals.
Sleep, rest, mental refreshing, and even bingeing on your favorite shows are essential for you. However, ensure that you plan and limit that time and use it as a reward for other things you've accomplished.

Honor a dream building and planning day.
Set a day in your calendar to stop and do nothing! Let this personal appointment with yourself allow you to pull away from work and distractions and plan. BUILD time into your life to THINK about your life.

How to shut down distractions and protect your focus.  Bing, bing, bing... email, text messages, and notifications come in, and you always feel like you have to answer it! Don't be governed by these, and learn how to focus.

  Follow one course until successful.
Narrowing down the things you want to do and constantly removing everything in your way to focus on one particular goal will work wonders in your life.