When people call us for social media help we do a detailed analysis of several KPIs (Key Performance Indicators) in the their marketing world. They are often suprised to see what we measure is not what they were looking at before they called. Some examples are.Read More
People will buy from you if they trust you. And one excellent way to build trust with clients and prospects is to educate and entertain them through an informative, routinely updated blog. That’s just one of the many new-age marketing and sales strategies that Patrick Allmond shared at the ASI Show Dallas during his education session, “Your 24/7 Presence: Hot Digital & Mobile Branding Ideas.”Read More
In the marketing world the best stories will always sell more than outright ‘buy me’ ads. I found this video this morning and this is a classic case of that . Tell a story. Provide an experience and the product will sell itself.
Watch and let me know what you think in the comments below.Read More
Got three minutes? This video on website retargeting explains why you need to be all over this for your marketing.Read More
The absolute best way of getting your content liked and shared all over social is to…
Produce wisdom and products that are so good, they are worthy of being liked and shared.
I see a lot of people today worrying about how to make something “share worthy” or how to make it “go viral”. Stop. Please just stop it. If you’ll look at most of the content that gets liked/shared, it is never asking to get shared. Spend time creating things of such high quality that people have no choice but to think “the rest of the world (i.e. my friend list) needs to know about this”.Read More
Are you concerned about your privacy on Facebook with their new required messenger app?
[text_output]With the latest update of the Facebook app for mobile devices, users are now being required to download a different app if they want to retain the ability to private message their friends. Our owner Patrick Allmond headed over to the local Fox TV affiliate to discuss the impact and whether or not people should be concerned about their privacy. Watch the video on the right and share it with your friends on social media.
In 2014 we are gladly willing to give up some privacy for free apps and features.
Welcome to the home of “Own Your Empire”. This is home of all of the products and training involved in our unique approach to the world of marketing. This is the online training website for the Focus Online Marketing Agency. Although we don’t have a lot of blog posts, you should know that we’ve been in business over 17 years. You can read our original blog at The Focus Consulting Blog
Your friend in success – Patrick Allmond
(Note: This was originally a post in a private Facebook group we have for professional speakers. If you’d like access, click here)
Happy Wednesday morning beautiful people. I was just reading a great story on chasing the next shiny object vs. building a long term business and I thought it was very appropriate for speakers. I could have very easily written this same blog post. I’ll share it shortly.
Most speakers I talk to have the same challenge. They have “a speech” or “a story”, but they don’t have a core business model. They have yet to develop their own belief system or central set of rules on which to base everything they do (speeches, products, training, web training, conferences, etc).
When you fail to develop your own system or way of thinking, you can get into the nasty habit of chasing shiny objects. I know because I have been there. If I’m not careful I will see a new marketing product online (i.e. a “tactic”) and lose my mind because I want to buy it and try it. And sometimes I’d go drop money on it because it is popular and all of the cool kids were using it. They made $15,643 in one sixty minute webinar so why can’t I do that, right?
I’ve changed all of that thinking and now everything I do is based on a system that I’ve named and that has a core set of beliefs. I actually have two: “StopDoingNothing” and “Own Your Empire”. Everything I do now is centralized around my own way of doing things. All of it is not 100% unique. But the I’ve arranged it and the path that I teach people is unique. It is the “Patrick Way” of doing things. Nobody can do it *exactly* the Patrick way because Patrick came up with it.
This is NOT a pitch to you to buy anything. This is me looking you in the eye and telling you to DO THE SAME. If you have a single speech then come up with a set of lessons out of that speech that can be converted into other forms of media and be and taught. Once you have that core business model and set of rules, your speaking career will become easy. People will seek you out because of “your system” and unique perspective. And building products, email marketing, conducting web training, etc. also become a lot easier to handle.
If you ever want help developing your system and the resulting products, then DM me or email me and let’s talk. Or pull me aside at the upcoming conference in the hallway. I love doing that stuff for other people. And it is only true path to be sure that you are building a legacy vs. going around and just “giving speeches” for a living.
If you are interested in getting a headstart on solving the issues above, then I have a free video training series for you. It is just me telling you the mistakes I made when I started as a professional speaker.
Be sure your coffee cup is full. Here is the post:Read More