How MrBeast Transformed Attention into Success

When MrBeast first started, he probably wasn’t much in the world of influencers. But, you know, he fast forwarded pretty quick. And he knows how to get eyeballs. He knows how to get attention. Let me repeat that … He knows how to get attention.

And once people saw that, they started paying him to reach his audience, and he used that money. He invested it. He made more outrageous content. A lot of his content goes to good, by the way. I’m not, I’m not putting him down at all. But he came out with other products, so it’s kind of like he had nothing. He got a little bit. He invested it. He grew, he got more attention.

It’s a cycle right here.