One of the best things you can be for your business is an outlier, a standout, someone who’s a little bit wild and crazy, somebody who goes a little bit above and beyond what the average service provider does.
Now, I have been accused before of being over the top too loud. I used too many adult words in my marketing and I was told that put some people I was concerned about at the time but now not so much because if you can be a little bit outrageous, little bit zany, just a little bit wild, you really stand out from the averages in your industry and the averages in your crowd.
So, if you’re someone who’s a plumber and you want to have a zany logo and a zany sketch phrase, go ahead and do it.
Same thing if you’re a consultant or a coach, just do something to stand out a little bit and you will really excel on the business landscape.
Have a kick ass day, my friend!
