Generating Wealth

How I Went From $0 To $17K/Month In 12 Months

This article is reprinted in full with permission from the original author Colin. I kept all images and links intact. I originally read this over on Reddit and thought it was a great example of how to build an internet business strictly based on great content and low-cost advertising. Note that this is not a "How To Make Money Fast" post. Colin busted his chops for 12 months to get his "overnight success". Read, learn, take notes and please help us and Colin out by sharing this all-over social media.

~ Patrick


What’s up everybody?

My name is Colin, and I am the founder My background is in Finance and Economics – although internet marketing is now my passion.

One year ago, I decided to start my company, Bullymake. When I started, I had no clue what I was doing.

That means I had ZERO marketing experience, ZERO web experience, just ZERO experience as an entrepreneur.

But I knew I wanted to build a business, and I wasn’t going to stop just because I didn’t know how to do something.

First, I taught myself how to build a website.

Then I taught myself how to acquire customers on a consistent basis.

I acquired my first customer in September of 2014 and was giddy like a little school girl. Then I learned how to get better and better at it.

And let it be stated that this company was COMPLETELY BOOTSTRAPPED. I didn’t have any money to risk when I started building it. I had no money to invest (at least, not a significant amount at all - like a couple hundred bucks.)

So, let’s jump into what’s worked and how I went from scrub to building a $17K monthly recurring revenue business (and growing quickly month over month)!

1. Picking a huge market and focusing on a specific problem.

Bullymake first started when my wife and I bought a little Bulldog. Originally, it started as a business where I wanted to sell collars, harnesses, and other items for the Bulldog breed.

From there, I pivoted. I then realized he was destroying every toy in site, and that toys would be a good idea!

As I learned more about internet marketing, I realized that continuity (monthly recurring) businesses are really sweet. The lifetime value of a customer can be super high if the customer is happy.

So, I set my focus on a subscription box – and not just for Bulldogs, but for all power chewing breeds!

Problem was that a subscription box business for dogs is not a new concept. In fact, there is competition EVERYWHERE. But this can be a good thing – it means the market is huge.

But by creating a company slightly differently from the rest and focusing on a specific problem, I can tap into a massive market. This is where the inherent value for Bullymake is!

Take what your competition is doing and either A) slightly differentiate yourself or B) do it better… Or both. No need to reinvent the wheel.


Yes, I put that shit in all caps 'cause it's important.

Content marketing literally built this business and now we’re gonna talk about how to do this from here on out.

The pieces of content you develop are the TOP OF ANY SALES FUNNEL.

This is where I initially found my first trickles of traffic. I wrote blog posts.

I started by writing “evergreen” type posts looking for traffic from the search engines. Noob moves for my niche.

Those posts are boring, unoriginal, and have no chance for virality.

Posts such as: “Why a Harness is Important for Your Dog.” FUCKING YAWN.

I then started writing posts that connected with people and their interest. Such as “21 Things Only a Bulldog Parent Would Understand” that utilized a lot of imagery from Instagram. Boom!

These posts are a hit and get shared like crazy – bringing me lots of traffic.

They get shared over and over by readers, and it exposes my brand to a larger and larger audience.

If you make a quality post and target correctly, a little bit of money on Facebook can go a long way. And I mean a loooooonggg way.

As you can see above, I had only spent ~ $50 to market that post. I got 1,135 clicks from that post at $.044 cents per click. That’s less than 1 cent per click.

Check the other metrics – an 8.46% CTR, and a 10/10 relevance score.

And that doesn’t include the organic traffic from the shares.

This piece of content would be the top of my sales funnel. It’s where people first come to your site and familiarize with your brand.

And once that happens you move on to RETARGETING these people.

3. Custom Audiences & Retargeting

And that brings us here. Custom audiences are the SHIT. They do everything for you.

Whenever you make a blog post, immediately make sure you build a custom audience for any traffic that hits that page.

A custom audience is simply an audience of people that have visited a specific page on your site, or any page on your site.

Facebook puts these people into this audience for you to retarget later. We have hundreds and hundreds of custom audiences.

This is a very basic step for building an effective Facebook sales funnel.

Then write another blog post which targets the traffic that’s already been to your site! Guess what the results are?

That’s right. Lots of organic reach which means tons of shares, traffic, and leads. It’s because they already know you and your brand. Now you’re starting to build authority and trust with these people.

And for those individuals who have already reached one of the product pages, they get re-targeted much more aggressively within Facebook and other social sites.

I build ads that remind them to just straight up buy our Bullymake Boxes.

These ads are effective because we target the users (and this is the KEY) who have already been to the product pages and looked at the actual product we sell. Therefore, they are much more likely to buy.

One thing I constantly see is so many people who just build a BMS ad, throw a bunch of money on Facebook, and wonder why nobody converted.

A BMS ad is a “Buy My Shit” ad. It’s not good and it doesn’t work on Facebook in particular, ESPECIALLY when targeting cold traffic.

You’ll be so ROI negative and out of business so quick. Don’t do that. Warm your audience up with engaging content first.

4. Email Marketing

Now, with all this traffic we’re driving from our social media properties, it’s important to realize that the majority of them are going to bounce (aka leave your website).

However, what’s absolutely imperative is that your pages include an e-mail capture popup.

Yes, popups are the devil. But yes, they are necessary.

By doing this, I’m able to capture 30-150 emails a day depending on my advertising spend. The image below is from yesterday.

On my best days I’ll capture 150 e-mails +. But it really depends on the amount of traffic that rolls through - which depends on my ad spend (usually).

Sometimes I'll be spending $20/day on a piece of content, and a super influencer will share it and I'll get a HUGE surge in traffic.

What’s more? I target SPECIFIC dog breeds through the content I’ve made.

If you’re on a post about Great Danes,
you’ll see this popup:

Reading content about American Bulldogs?
You’ll see this popup:

And this has led to pretty solid email conversions. Considering we average about 3K unique visits per day, you can see how our e-mail list builds quickly.

5. Nurture your E-mail Leads

Now, once people are on your e-mail list you should never just sell to them.

What you want to do is send them… You guessed it. Relevant and engaging content.

This allows for your e-mail list to get more of a feel for your brand and consume your content. It will also boost your open and click through rates in your e-mails so that when you do sell, people actually open the message!

A sales blast every once in a while, isn’t a bad idea. I do it once a week to my list. But if you do it too much, you’ll kill your list and lose leads.

6. Calls To Action Placed In Blog Posts

Sometimes (actually, lots of times) people end up coming to the content I’ve created, seeing the ad I’ve placed at the bottom of a blog post, and converting from there.

You should be placing calls-to-action in your blog posts to make your visitors do what you want them to do!

For example, I’ve been dropping this at the bottom of every single blog post:

It gets people curious after they’ve read our content, and they start clicking around to the homepage and beyond.

Another trick you can do is put an e-mail opt-in inside of your content that basically expands your content for their e-mail address. I don’t do this, but many of the best marketers do.

Where Bullymake Is Going

There are still things we are improving on.

Logistically, order fulfillment is an absolute pain. We are using software but it’s still not easy. We are placing more time and money in our fulfillment process to improve this area.

Our box branding is also getting upgraded into a more branded experience. That’s being implemented this month. Prior to this, we have slapped a label on a box and called it good. Goes to show that a pretty box isn’t crucial for sales, but it does help.

Higher ad spend and scale – it’s taken close to a year to nail our funnel down. We are going to be scaling our ad spend up and bringing in even more sales.

I hope this helped … Or inspired!

If there is interest, I’d like to write about my Pinterest funnel, Twitter Funnel, and Instagram efforts in the future. I’ll also dive deeper into e-mail marketing and SEO.

Keep in mind though that I’ve built this business ENTIRELY through utilizing paid traffic. SEO is important, but it’s not critical if your funnel is built nicely and you’re seeing a positive ROI.

I will be posting regularly over at to update our progress on Bullymake, our clients’ businesses, and overall growth and marketing strategies.

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Personal Development, Staying Healthy

My Incredibly Simple Gym Workout That Is Kicking My Butt

About nine months ago I posted a blog post about my obsession with lifting weights. Click here to read it. That addiction has not gone away, and I'm still at the gym every Monday, Wednesday and Friday doing my best to improve my body by lifting things up and putting them down. 

If you were a hardcore professional competing bodybuilder, you would split up your workouts by body part. However, I am not planning to compete, so I do my best to get a full body workout in during a single gym visit. Since I get bored easily, I am constantly trying new and different exercises to challenge my body. I am also working hard to get my arms, shoulders and back in shape so I can easily manage the upcoming Conquer The Gauntlet four mile obstacle course that I will be running on June 21st. 

Here is the simple routine that I am doing every visit to the gym. It gives me a full body workout in less than sixty minutes. I run through this set of exercises four or five times with a very small rest period in between: 

  • Back Squats x 10 - Put a bar on your shoulders and squat down - simple stuff. I use an Olympic bar (the big one - 45lbs + weights) but any bar will work. The goal is to get the upper part of your thighs to be parallel with the floor. You may have to work down to that. If you lose your balance and want to fall forward, be sure that you are focusing on pushing down and up with the heel of your foot vs. the toes. What does it work? Upper Legs, Butt, Calves.

  • Bench Press x 10 - Lay on the bench press ... bench. Grab the bar with your hands slightly greater than shoulder width. Start with your arms straight out in front of you and bring the bar down to your nipples. Make sure you touch your chest with the bar. I see many people only do this 1/2 way. What does it work? Chest, back, arms.

  • Bent Over Back Row x 10 - Stand up and grab a bar at slightly greater than shoulder width. Bend over at the waist so your upper body is perpendicular to your lower body. With the bar hanging down by the floor, pull it up with your back muscles and touch your nipples. This is like a reverse bench press. What does it work? Upper Back, Arms.

  • Overhead Press x 10 - You guessed it. Grab a bar at a width slightly greater than your shoulders. Lift it up and rest it right below your chin. Then press it overhead until your arms are fully extended. Bring the bar back down to your chin. What does it work? Shoulders, Arms, Upper Back.

The x10 means perform the repetition 10 times. Use weights that make the exercises challenging, but not impossible. If you are reading this blog, you are probably not working out to compete for any records. (But if you are let me know. That would make me feel like a badass if a competitive bodybuilder or weightlifter was reading this website.)

That is it! It is simple, it works your major body parts, and if done right you will feel exhausted when you have completed five sets. 


This routine does not account for any aerobic activity that you need. But if you limit the rest time between sets, the high repetition count will keep your heart rate high.


I am not a fitness instructor in any way shape or form. If you are new to exercise, please start slow and work your way into more advanced routines. If you have any questions or concern about exercise, please consult a licensed physician or a personal trainer. 

Even after the disclaimer - this routine is still giving me one hell of a workout. If you follow it, you will burn some serious calories and gain strength. 

If you want to read my other posts on workouts, click here

Your friend in success,

Patrick Allmond   

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Attitude Adjustment

Don’t Worry About Being The Smartest Guy In The Room

Don't worry about being talented or having the skill to do something that you really want to do. That has never mattered to successful people. The only thing that has mattered is the killer drive to create something amazing, and then figuring out how to do it along the way.

Confession: I'm not a great writer, amazing speaker, or the most astute business owner. I regularly screw up - and some of them have been pretty big. But I am committed to standing up after every fall, wiping myself off, and starting the climb again. I may be a passionate person, or I may just be too dumb to know when to give up. Only time will tell.

Don't give up. I swear happiness and success are worth every bead of sweat dropped and every tear shed.

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Staying Healthy

Friday Mindset: Go Get You Some

It's YabbaDabbaDoo time. Time to stand up and get the heck away from the desk. Do not do 'one more thing'. It will be there tomorrow. and it will be there Monday. Run, don't walk, to the nearest exit and go do something for yourself.

Me? I'm headed to the gym. For an hour I can immerse myself in doing what it takes to improve me health. I don't have to care about marketing. Or LIKEs. Or the weather. Or CNN. Or the cost of gas. When I am in the gym and focused it is ME time.

Go find you some ME time. You don't have to look hard. Just take a little bit of time away from other people that are not YOU and give it back to YOU. Your ME time should be a high priority for you. If you don't take care of yourself first, everything else suffers.

Go get you some.

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Attitude Adjustment

Life Is A Game Of Inches. Are You Willing To Fight For Them?

This is a great reminder that we succeed and fail by the small steps we take every day, not by the big ones. The inches that we fight for are how we win.

I don't know what to say really. Three minutes to the biggest battle of our professional lives all comes down to today.

Either we heal as a team, or we are going to crumble.

Inch by inch play by play till we're finished.

We are in hell right now; gentlemen believe me, and we can stay here and get the shit kicked out of us or we can fight our way back into the light.

We can climb out of hell.

One inch, at a time.

Now I can't do it for you. I'm too old.

I look around and I see these young faces and I think I mean I made every wrong choice a middle-aged man could make.

I uh ... I pissed away all my money believe it or not.

I chased off anyone who has ever loved me.

And lately, I can't even stand the face I see in the mirror.

You know when you get old in life things get taken from you.

That's, that's part of life.

But you only learn that when you start losing stuff.

You find out that life is just a game of inches.

So is football.

Because in either game life or football the margin for error is so small.

I mean one half step too late or to early you don't quite make it.

One half second too slow or too fast and you don't quite catch it.

The inches we need are everywhere around us.

They are in ever break of the game every minute, every second.

On this team, we fight for that inch.

On this team, we tear ourselves, and everyone around us to pieces for that inch.

We CLAW with our fingernails for that inch.

Cause we know when we add up all those inches that's going to make the fucking difference between WINNING and LOSING between LIVING and DYING.

I'll tell you this in any fight it is the guy who is willing to die who is going to win that inch.

And I know if I am going to have any life anymore it is because, I am still willing to fight, and die for that inch because that is what LIVING is.

The six inches in front of your face.

Now I can't make you do it.

You gotta look at the guy next to you.

Look into his eyes.

Now I think you are going to see a guy who will go that inch with you.

You are going to see a guy who will sacrifice himself for this team because he knows when it comes down to it, you are gonna do the same thing for him.

That's a team, gentlemen and either we heal now, as a team, or we will die as individuals.

That's football guys.

That's all it is.

Now, whattaya gonna do?

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