Hey everyone! Last Wednesday’s YouTube LIVE was digital marketing focused à on boosting website traffic through practical strategies, and I’m here to break down some of those top takeaways.
First, let’s talk mindset — overcoming fear and staying proactive are key. I always stress this because it fuels everything else we do, from fitness to volunteering, and ultimately, it impacts how we approach marketing.
On to the nuts and bolts of website traffic. For starters, organic traffic is crucial, and getting this right involves a consistent content strategy and solid SEO practices. I encourage everyone to install tools like Google Search Console and Google Analytics if you haven’t already. These tools give you a clear picture of your site’s performance, helping you make data-driven decisions.
For those ready to dive deeper, retargeting through pixels (think Google or Facebook) and leveraging email lists for ads can really amp up your traffic efforts. But here’s a quick caution — don’t rely on AI-generated content for SEO. Authenticity is key, and audiences connect more with real, quality content, whether it’s blog posts or videos.
Action Items:
- Update your website weekly with fresh content.
- Install Google Analytics 4 and Google Search Console for tracking.
- Set up retargeting pixels for both Google and Facebook.
- Develop a consistent content strategy to stay relevant and engaged with your audience.
Let’s keep moving forward with these strategies. Remember, each step builds on the last, so stay focused on the basics before advancing.
