The absolute best way of getting your content liked and shared all over social is to…
Produce wisdom and products that are so good, they are worthy of being liked and shared.
I see a lot of people today worrying about how to make something “share worthy” or how to make it “go viral”. Stop. Please just stop it. If you’ll look at most of the content that gets liked/shared, it is never asking to get shared. Spend time creating things of such high quality that people have no choice but to think “the rest of the world (i.e. my friend list) needs to know about this”.Read More
Are you concerned about your privacy on Facebook with their new required messenger app?
[text_output]With the latest update of the Facebook app for mobile devices, users are now being required to download a different app if they want to retain the ability to private message their friends. Our owner Patrick Allmond headed over to the local Fox TV affiliate to discuss the impact and whether or not people should be concerned about their privacy. Watch the video on the right and share it with your friends on social media.
In 2014 we are gladly willing to give up some privacy for free apps and features.
At Focus we are building the definitive manual for online marketing. It will incorporate offline elements, but will be mainly focused on helping the small business learn more about how to leverage the internet to bring business in the door. Unlike most “We just discovered the internet” internet marketing companies, we are building systems that focus on helping you build long-term value. To that end, we focus more on tribe and “movement” building. Why? Because these are the only things in the marketing world that have proven to consistently grow companies. If you can build a dream and then convince other people that your dream is the best path to take, then you have a winning business model.
And we think you will like it. It will be a structured system to help you cut through the BS that you hear every day in the IM (internet marketing) world. You are being lied to consistently, and you deserve better.
To help you get started, here is our own original list of “The 10 Irrefutable Laws of Owning Your Empire”
If you think these would be useful to your friends and your tribe, please use the social media sharing buttons and help us spread the word. We are on a mission to kill bad marketing. And we need your help.Read More
Do social media experts ever drive you insane? Every week they discover a new social network. And then the spend the next week trying to convince that this new one is the “Game changer”? We all know one of them. And they are doing you a huge disservice. Watch, learn and let me know what you think.Read More
Here are the tips from the Monday 4/29 KSBI TV show about where to go on social media during Oklahoma news events and disasters
This won’t be a long post but I promise it is well worth reading. [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”]
The industry of marketing has gone past the point of sanity when it comes to social media. For several years this phrase has been used to describe every possible facet of the online world. Even things that were invented 10 years ago have now been wrapped up under the umbrella of this magical phrase. The number of conferences dedicated to talking about Facebook pages is ridiculous. And the rampant use of hashtags is starting to make us look like idiots with a basic English sentence. When you think about it…
I’ve determined by my unscientific research that social media is great for talking about social media. It is great for talking about how social media influences our lives, and how good/bad information is passed around via social media. You know what else social media is good for ? Sharing information from people make a living analyzing social media. It’s a great place to watch people share reports and studies about how people use social media. It’s also great to judge the soul and worth of a person based on a single tweet. That is why Mashable, TMZ, etc. now just follow and quote tweet streams instead of doing what the normal press does: Interviews.
Here are a few things I’ve noticed in the social media industry that we are obsessed with that we could tone down:
We have an amazing set of communication tools at our fingertips. We should be using these to talk about how to solve world problems. Consider using social media to have deep discussions about the bigger issues affecting our lives and our businesses.
Here are a few other things we should consider doing to cut back on the social media self-love noise.
I am guilty of all of the social media faux pas that I’ve mentioned above. But I’ve come to realize that the really interesting things in life are not found or solved via social media. This is why I am focusing more energy on StopDoingNothing.com. Visit that site and tell me what you think.
These are my thoughts and I’d love to hear yours in the comments below. Or (obviously) via Facebook and Twitter – @patrickallmond
Rock the day. [/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]Read More
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You have come to the right place. Here is what we know so far:
Amidst the adrenaline rush of creating a new business, there are several legal items I regularly discuss with people who are starting a business. Below are six (6) critical items you need to consider prior to getting your business up and running:
What other issues have you considered when starting a business?
What is the best sign that you are making progress in the online marketing world? It should always be the number of conversions. And by conversion I am talking about two things: How many people signed up for your email list, and how many people checked out using your shopping cart.
But online marketing (like all marketing) is based on a funnel. You have to get A LOT of people into the top of the funnel to get anybody out of the bottom. The very top of your funnel comes from the number of website visitors. So one of the goals of any great online marketing program is to get as many people to your website as possible by any means necessary.
Take any (or all) of these actions now to immediately increase website traffic: .
If you’ve ever wondered “How in the world do public speakers make money” or “How do I get started in that business” then this is the video for you. This was my very first presentation in our new series (about the forthcoming book by the same name) “How to Make a Dollar when you Holler” about the paid public speaking business. Be sure the watch the video all of the way to the end (30 minutes – save it for when you have time). Please also share/like/tweet with 10 friends that you know that want to get into this part of revenue generation. And stay tuned to get the book.Read More