Category Archives for Social Media

How To Get More Likes And Shares On Every Social Media Site

The absolute best way of getting your content liked and shared all over social is to…

Produce wisdom and products that are so good, they are worthy of being liked and shared.

I see a lot of people today worrying about how to make something “share worthy” or how to make it “go viral”. Stop. Please just stop it. If you’ll look at most of the content that gets liked/shared, it is never asking to get shared. Spend  time creating things of such high quality that people have no choice but to think “the rest of the world (i.e. my friend list) needs to know about this”.

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Video: Facebook Messenger Privacy App Update

Are you concerned about your privacy on Facebook with their new required messenger app?

In 2014 we are gladly willing to give up some privacy for free apps and features.

[text_output]With the latest update of the Facebook app for mobile devices, users are now being required to download a different app if they want to retain the ability to private message their friends. Our owner Patrick Allmond headed over to the local Fox TV affiliate to discuss the impact and whether or not people should be concerned about their privacy. Watch the video on the right and share it with your friends on social media.

Here is a link to the original Fox 25 story.

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The 10 Irrefutable Laws of “Owning Your Empire”

At Focus we are building the definitive manual for online marketing. It will incorporate offline elements, but will be mainly focused on helping the small business learn more about how to leverage the internet to bring business in the door. Unlike most “We just discovered the internet” internet marketing companies, we are building systems that focus on helping you build long-term value. To that end, we focus more on tribe and “movement” building. Why? Because these are the only things in the marketing world that have proven to consistently grow companies. If you can build a dream and then convince other people that your dream is the best path to take, then you have a winning business model.

We call it “Owning Your Empire”.

And we think you will like it. It will be a structured system to help you cut through the BS that you hear every day in the IM (internet marketing) world. You are being lied to consistently, and you deserve better.

To help you get started, here is our own original list of “The 10 Irrefutable Laws of Owning Your Empire”

  1. Create original content. That is what differentiates a thought leader.
  2. Always be building the tribe.
  3. Use automation and outsourcing ASAP to scale.
  4. There is no such thing as free marketing. Only marketing that costs time vs. cash.
  5. Sell solutions to pain and methods that bring happiness. Don’t sell tactics.
  6. Convert your knowledge to products and systems.
  7. The only good marketing is targeted marketing.
  8. Always think in terms of marketing campaigns. Few people buy on initial contact.
  9. Always measure. Always test.
  10. Don’t compete on price.

If you think these would be useful to your friends and your tribe, please use the social media sharing buttons and help us spread the word. We are on a mission to kill bad marketing. And we need your help.

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How Social Media Experts Screw You Over

Do social media experts ever drive you insane? Every week they discover a new social network. And then the spend the next week trying to convince that this new one is the “Game changer”? We all know one of them. And they are doing you a huge disservice. Watch, learn and let me know what you think.

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KSBI TV: Social Media sites during news & disasters

Here are the tips from the Monday 4/29 KSBI TV show about where to go on social media during Oklahoma news events and disasters

  1. At the first sign of weather charge your phone and tablet
  2. Install the Twitter and Facebook mobile applications ASAP. Each press outlet also has their own apps.
  3. Follow this list on social media from a web browser or your phone: https://twitter.com/patrickallmond/okc-press. This is list of all of the news outlets on Twitter.
  4. Follow the utility companies on Twitter:
    @cityofokc
    @normanwater
    @ogande
    @nwsnorman
    @ounwcm
  5. Follow local government on Twitter:
    @okcpd
    @cityofnormanok
    @cityofedmond
    @edmondpd

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Social media for social media’s sake is getting pretty boring

This won’t be a long post but I promise it is well worth reading. [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”]

Social Media Self Love

Social Media Self Love

The industry of marketing has gone past the point of sanity when it comes to social media. For several years this phrase has been used to describe every possible facet of the online world. Even things that were invented 10 years ago have now been wrapped up under the umbrella of this magical phrase. The number of conferences dedicated to talking about Facebook pages is ridiculous. And the rampant use of hashtags is starting to make us look like idiots with a basic English sentence. When you think about it…

Social Media is pretty damn boring

I’ve determined by my unscientific research that social media is great for talking about social media. It is great for talking about how social media influences our lives, and how good/bad information is passed around via social media. You know what else social media is good for ? Sharing information from people make a living analyzing social media. It’s a great place to watch people share reports and studies about how people use social media. It’s also great to judge the soul and worth of a person based on a single tweet. That is why Mashable, TMZ, etc. now just follow and quote tweet streams instead of doing what the normal press does: Interviews.

Here are a few things I’ve noticed in the social media industry that we are obsessed with that we could tone down:

  1. Believing that traditional media is dying – There is never a new way of doing things that comes in instantly wipes out the old way. As soon as someone tells you that “social media” is the new way of doing things and that “traditional media is dying” you should leave the room. Television is not going anywhere. And if given a choice between using a TV commercial to advertise or a Twitter account, I’ll take the TV commercial every time. Different forms of media contribute to each other. So quit believing that social media is going replace everything in the world.
  2. People with large numbers of followers saying number of followers don’t matter – This gets back to social media being a circle jerk. The most popular people on social media (with few exceptions) are people that talk about social media. Publish enough overblown tips about social media, and you’ll start to gain a following. Start to gain a following and you’ll become a social media expert who is called upon to speak locally and nationally. Then get on stage and tell people that your 200,000 twitter followers don’t matter. Really? How in the heck did you get on stage if they don’t matter. Numbers definitely matter in social media. The numbers matter in all media. The more numbers the better. And the more quality numbers the better. But since you can’t tell the quality from one person to another you should definitely focus on numbers.
  3. Attending every social media conference – You can attend about five social media conferences before you realize they are repetitive. How many times can you watch someone on stage talk about the incredible value of 140 characters? That only takes 30 minutes to explain, and that is with a slow audience. This is why every social media conference usually becomes a general business conference. It has to to continue to generate interest once you’ve exhausted the sheer mind-numbing excitement of the hashtag. Tip: Look for the social media conferences that address business and marketing at a higher level.
  4. Klout – Yeah. If this is important to you then I am speechless. You are trying to measure your influence online? People on the internet generate content that other people read. Until Klout can measure how a Facebook update impacts the firing of the neurons in my brain (i.e. how it influences me) it is a nice toy. It is kids video game where people are competing for a high score. And then using that high score to determine their self-worth. These are the same people bragging that they are in the top 10% on LinkedIn. Solution: Go write a blog post instead of checking your Klout score every week.

Human beings can do better

We have an amazing set of communication tools at our fingertips. We should be using these to talk about how to solve world problems. Consider using social media to have deep discussions about the bigger issues affecting our lives and our businesses.
Here are a few other things we should consider doing to cut back on the social media self-love noise.

  1. Don’t strive to be a social media expert. You will have a very short shelf life and a very limited audience. Learn about the bigger things in business (Lead generation, traffic generation, revenue generation), and then use social media to generate interest in bigger ideas.
  2. Stop signing up for every new tool that comes out. Stop telling your followers to do the same. It takes time away from the important things in life.
  3. Stop using hashtags. They look stupid and add no value at all. And adding meta data to your sentences to tell people what your sentence is about? Really? I thought the words in the sentence were supposed to take care of that. When someone says “Man I love this cup of coffee #good #coffee #beans #java” – I just sit there with my mouth open. As if one hastag didn’t look stupid enough I’ve seen people on Facebook add 10 tags to an image. Just WTF.
  4. Think bigger. Social media is not the beginning or ending of any marketing. It is a contributor. Don’t spend a lot of energy on it.
  5. Quit obsessing with measuring so much and trying to find ROI. Have you ever tried to measure the ROI of your vocal cords? No. It is pretty obvious. You get to use them to talk about yourself and your business. It is the same with social media.
  6. Meet more real people – Use social media in your local area to arrange real world meetings with people. You are not my friends if we are connected on Facebook. But you can become my friend if we sit down for a couple of hours and share some drinks. Most of the magic in life happens when people meet and connect in the real world. Do that more.

I am guilty of all of the social media faux pas that I’ve mentioned above. But I’ve come to realize that the really interesting things in life are not found or solved via social media. This is why I am focusing more energy on StopDoingNothing.com. Visit that site and tell me what you think.

These are my thoughts and I’d love to hear yours in the comments below. Or (obviously) via Facebook and Twitter – @patrickallmond

Rock the day. [/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

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Facebook Social Search Graph – Just the facts ma’am

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Facebook Social Search Graph

Facebook Social Search Graph

Social Search Graph for Facebook

You have come to the right place. Here is what we know so far:

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Guest Post: Six legal tips to consider when starting a business.

Today is a lucky day for us. We get to hear from legal expert Shawn Roberts. Shawn is a practicing attorney with over 14 years of experience in Oklahoma City, Oklahoma where he lives with his wife and two boys. His specialities are Small Business and Oklahoma Estate Planning. You can learn more about Shawn and his website http://www.shawnjroberts.com or by following him on Twitter at @ShawnJRoberts . Today he gives us some great advice on how to set up your business the right way from day one. If you have not followed what he recommends below then you should get on it ASAP to set yourself up for success early.

Amidst the adrenaline rush of creating a new business, there are several legal items I regularly discuss with people who are starting a business. Below are six (6) critical items you need to consider prior to getting your business up and running:

  1. Be an entity. You may have been called worse things, but this is actually not a slam. An entity, in this context, is a structure that provides separation between you, your assets and your business. For example, a corporation and a limited liability company are both entities. In contrast, someone doing business under their name, with nothing more formal, is operating as a “sole proprietor”; there is no separation between personal and business.
  2. What type of entity should I be? Surprisingly, for legal purposes there is not a huge difference. Both a corporation and a limited liability company provide a wall of separation between their owners and the business. A corporation has shareholders, a limited liability company typically has members.
  3. Have your organizational documents in place. For a corporation, it is written minutes of the organizational meeting of the shareholders and board of directors, plus bylaws. For a limited liability company, it is an operating agreement.
  4. Know who your employees are or are not. One of the easiest ways for a business to create a mountain of liability is to treat individuals who are actually employees as independent contractors. That means failing to withhold taxes and do payroll properly and to secure worker’s compensation insurance. If you have any doubt about whether an individual is an employee or independent contract, talk to an attorney. You do not want to get caught in the Independent Contractor Trap.
  5. Protect your Intellectual Property. If you have words, pictures, symbols, code, software or an invention, take the proper steps to legally and officially claim ownership to it. It might be registering a trademark, securing a trade name, seeking copyright or even patent protection.
  6. Maintain the regular records that are required. For a corporation, it is at least the written records of shareholders and directors meetings and other major actions. Treat the entity like it is a separate and distinct entity (separate records, separate bank accounts, etc. . .).

    What other issues have you considered when starting a business?

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Five Things You Can Do Right Now To Increase Website Traffic

Getting More WordPress Traffic
Getting More WordPress Traffic

What is the best sign that you are making progress in the online marketing world? It should always be the number of conversions. And by conversion I am talking about two things: How many people signed up for your email list, and how many people checked out using your shopping cart.

But online marketing (like all marketing) is based on a funnel. You have to get A LOT of people into the top of the funnel to get anybody out of the bottom. The very top of your funnel comes from the number of website visitors. So one of the goals of any great online marketing program is to get as many people to your website as possible by any means necessary.

Take any (or all) of these actions now to immediately increase website traffic: .

  1. Create a new blog post. The search engines rank all organic content by two factors: Relevancy and Recency. Most people are great at the relevancy part, but it is really easy to become a slacker in the recency department. All things being equal, the business who as a website that changes (via blog posts) more often will always rank higher in the search engine. In addition to ranking higher their site will also be scanned more often by the search engines. You should be laying out an editorial calendar and publishing content your website no less than once a week. This is hard to do (look at my site) but extremely important. So as soon as you finish reading my blog post you should go post a new one of your own. Don’t come up with any excuses. Just do it.
  2. Comment on 5 other blogs. Your blog is only as popular as the number of links that are sent your way. The temporary one from social media are great, but you want those nice, long-term, juicy links that come from other content-based websites. One of the easiest ways to pay attention to what other bloggers in your industry are saying, and then offering a relevant comment in the comment area. The nice part about this is that most comment area have a place for you to list your site. Have you ever had WordPress comment spam? That is what happening. People are leaving WordPress comment spam by the thousands to get as many back links as possible. So go hunt down five blogs that you like right now and leave a useful comment. Then watch your traffic spike. Then come back here and thank me 🙂
  3. Join Triberr and build your tribe. Are there fellow bloggers that publish such great content that you know you are going to tweet it out? Wouldn’t it be nice if there was a system that made that as easy as possible? Welcome to Triberr. This is a great service created by the infamous Dino Dogan that makes sharing content that you were going to share anyways as easy as possible. It is like having your own personal news syndication network. When you create content you have a guaranteed audience. How big is that audience? With the right tribe it could be in the millions. If you want to get started with Triberr drop me a comment here or on Twitter account @patrickallmond. I might have a tribe that would be a good fit for you. Whenever I use Triberr properly on my website I see my traffic skyrocket.
  4. Join, post and participate in a forum about your industry. This has three benefits. 1) You get to hang around your peers and learn/grow with them 2) If you ever have any content on your blog relevant to a conversation thread you can drop in a backlink to your site 3) Almost all forums allow you to have a customized post signature. With that post signature you can drop in a link back to your site. You’d be surprised how many clicks I get from all the forums that I have participated in over the years. They are great for long-term, high quality back links.
  5. Push your social media followers to your website. If you are a business then you should always be looking for ways to push visitors back to your website. As fun as it is to post pictures and share information, all of that social media participation does not put food on the table. Getting leads back your site, getting them the participate in your OWN platform, and getting them to buy is what makes it rain. You should be looking for a way to drop a link to good content on your site at least 1-2 times a day.

I’ll swear on a bag of beef jerky (and I love my beef jerky) that all of these tips work wonders and will increase website traffic. So what are you waiting for? Get moving and get that website traffic flowing

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How to Make a Dollar when you Holler – Paid Public Speaking

If you’ve ever wondered “How in the world do public speakers make money” or “How do I get started in that business” then this is the video for you. This was my very first presentation in our new series (about the forthcoming book by the same name) “How to Make a Dollar when you Holler” about the paid public speaking business. Be sure the watch the video all of the way to the end (30 minutes – save it for when you have time). Please also share/like/tweet with 10 friends that you know that want to get into this part of revenue generation. And stay tuned to get the book.

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