January 24, 2022

SDN EP 117: How To Disaster-Proof Your Business With Phil Gerbyshak

?? Let me ask you: are you SURE your business can outlast any outage or any kind of disaster?

If you feel that you are not, allow us to teach you how to handle some of your marketing or your I.T. resources go down and prevent losing what you've built online should the unexpected happen. @philgerbjoins me in this episode as one of the best people to talk about business management and disaster recovery.

? Watch the full episode of Stop Doing Nothing — How to Disaster-Proof Your Business with Phil Gerbyshak. It's one you don't want to miss!

What You Will Discover:

?? The riskiest thing you can do is entrust all your eggs in one social media basket.  It's always good to have multiple social channels with at least three to become "omnipresent".

?? Get everything in the Cloud. In the olden days (before the Cloud), I remember how tedious it was preparing should disasters strike. As the head of disaster recovery for the big data center of a big black and yellow car rental company, we physically had to back up our mainframe stuff to tapes weekly. We shipped it off to a vault in Texas because we assume Oklahoma City gets hit by a tornado and wipes out the data center. We wouldn't sleep for 24 hours to ensure a full recovery and get the business back up and running. The wealth of experience and learnings is what I now carry over into my businesses. You can never be wrong if you always prepare and have a backup.

?? Self-professed tech geek and sales expert Phil Gerbyshak shares, "You want to own as much of your content as you can. It's one of the reasons why email marketing is never going to die."

?? If your domain, email and website are all at the same company – and when that company is down, you have access to nothing. Avoid these points of failure and use our ideal setup to ensure you would still have access to everything. Ideally, it's best to have your domain someplace separate from where your web host is.

Phil Gerbyshak is a speaker, sales expert, corporate sales trainer and small business coach. Phil trains his clients on the power of connection, leveraging the reach of social media, combined with the deeply personal work of nurturing 1:1 relationships, growing profitable long-term clients, transforming businesses and boosting revenue.

Know more about Phil at https://philgerbyshak.com/

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