Selling Online? You Are Not Selling What You Think You Are Selling

What are you selling online? Even though I don’t know you I’d guess that most of you will get the answer wrong.

As business owners we fall into the trap of thinking that we are selling our products. But we are not. We are selling the joy or pain-relief that our products bring.

I don’t sell online marketing. I sell a platform that puts leads in your funnel, money in your pocket and food on your table.

She doesn’t sell a nutritional shake. She sells the fun of being healthy, smaller, and being able to fit into something other than mom jeans.

My mechanic does not just repair cars. He sells the peace of mind that comes with knowing your car will start every time you insert the key.

So let me ask you again – what are YOU selling?