“NOW is a good time to do some massive data move or shift of the software used in your business.” - Patrick Allmond (13:34-13:43)
A lot of people are having a rough time right now during COVID-19, but there are still a lot of opportunities to do some things differently, particularly those things you never had the time to do before. In this week's show, we're going to take a serious look at your business model so you can pivot and expand like never before, as we are transitioning into the new normal.
Part One of ‘Now Is The Time For Business Expansion’
If your business is dependent on face to face meetings or interpersonal relationships, what can you do to pivot that immediately? With so many content producers out there, now is a great time to get off your butt and produce content, newsletters, podcasts, and videos.
Content production is one of the things that leads to good advertising. Keep your content simple, record it using a microphone or a camera, and start talking. Get that on your Google calendar, a recurring block for content production every single week. Make a general outline when it comes to your business expertise.
“We'll soon face the NEW NORMAL because things are not going to stay the way they are right now.” - Patrick Allmond (21:56-22:01)
Your environment for content production may not be the best, but what you have right now is time to rearrange your stuff. If you need to rearrange your office, now's the time to do so for some inspiration.
When it comes to rearranging your physical office, consider thinking about your data organization online as well. All of us have billing systems online, a CRM, SMS, email lists, and various assets of things. Now is the time to make a massive data move from one CRM to another CRM.
Part Two of ‘Now Is The Time For Business Expansion’
Consider shopping for some cheap equipment. Find the right place to buy lights, cameras, microphones, and mixers through eBay, Amazon, or Craigslist if you want to have a decent content production studio in your office or your home office. And if you're determined to expand your business empire, consider partnering up with marketing experts through virtual conferences and summits.
“Do something today to expand your business empire.”
- Patrick Allmond (20:04-20:06)
If you've been following Patrick personally on Facebook, YouTube or iTunes, you're seeing that his content's coming out on a more regular basis now than it has ever been before. If you ever want to do any joint venture or joint training or basically in need of a trainer for your clients or audience, Patrick Allmond is the right fit.