I gave a marketing presentation a couple of weeks ago and shared 4 painful lessons that I’ve learned after 17 years of business ownership . Please pay close attention to them. Follow them and you’ll prosper. Ignore them and you’ll flounder and eventually die as a business.
Everything else (SEO, Web Design, Email Marketing, accounting, product creation, etc) should be given to somebody else ASAP. (Caveat: As a speaker you obviously have to deliver the speeches too).
Someplace in some form you should have a “COMPANYNAME process manual”. If you are not around your staff and/or spouse should be able to refer to this to know how to do everything you do.
Don’t be cheap in this area. We’ll spend $5 on coffee without missing a beat but whince on spending $29/month on something that brings new leads into your business.
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