I laugh and laugh when people say outbound marketing is dead.
It is so far from dead. It is alive, well and you need it.
How do you think people find out about your company brand?
You can't sit back, play on social media, SEO, YouTube and cross your fingers that your customers find you. TV Ads still work great. Billboards are not going anywhere soon, and direct mail still brings in customers.
Do not buy into any hype that says Outbound Marketing is dead. Outbound Marketing goes by another name: ADVERTISING. It is still very much needed if you want to expand your customer base.