Free marketing advice is available all over the the internet. It really is not hard to find - especially the bad marketing advice. Or the marketing advice that will try hard to put you hard into being another average company. One that is afraid to have a voice and some actual personality.
Ugh. Please don't be one of those companies that follows the average advice.
Follow all of these people if you want to learn how to be loud, spontaneous, good on video, a little controversial, and have a personality. All of these companies and people (some of whom I consider personal friends) have grown their business with their outrageous business tactics.