Attitude Adjustment, Business Mastery, Leadership Lessons

SDN EP: 113 – Swagger – How To Become Everything You Want With Leslie Ehm

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Waiting for a thousand dollars to drop into your lap while lying in bed? Without a doubt, everyone would want that fantasy to turn into reality, but obviously, it's not going to happen if you don't work it out.  HOW? -- that the question.

You don't come into this world knowing what there is to know about achieving your goals. Many people don't have any idea what they want in life.  So, how can you "manifest" or bring good fortune and opportunities into your life? The nearest parking spot, the closing contract, the ideal spouse, etc. 

Successful individuals have developed a method for noticing and using conditions and resources to accomplish their goals faster, and that is to be a SWAGGER -- not the typical one, though.

Save the date, mark it on your calendars and never miss this life-changing episode of Stop Doing Nothing. We’ll touch base on How To Become Everything You Want, and we have no other than SWAGGER coach, author, and speaker, Leslie Ehm.

Key takeaways in this episode:

?? Swagger is manifesting who you are and holding on to it in the face of all the psychological crap, regardless of the situation or environment. As you build your swagger, people recognize that you are unshakable, unmovable in your sense of self.

?? Recognize that there's no one prescribed way of manifesting a swagger. There's no one way of showing up like anybody's swagger—what matters is it's real.

?? The key is not about glossy perfection in any way, shape, or form. It's being a perfectly imperfect, flawed human badass.

?? Understand that self-belief is way different than confidence. It's the difference between success and failure. The self-belief that doesn't rely on confidence is like jumping off the cliff, you take these risks and learn all this new stuff, but you're not going to die.

?? Live by the paradigm that we don't pick up other people's baggage at the airport, why do we pick it up in life? Stop looking for all of your validation to come from other people.

?? Remember that you only have one face. You don't show up as a different person in different situations or environments. Once you accept that that's self-acceptance, then you're not so busy trying to cover it up.


About Leslie Ehm:

Leslie Ehm is a Swagger Coach, training guru, speaker, and author who's helped thousands of professionals discover and unleash their unique brand of swagger - and finds success just by being who they really are.

Leslie's been called "better than therapy," "a rock star," "ass-kicking," "a force of nature" and even "a witch" —and she's there for ALL of it.


Connect with Leslie ...

Website: https://www.leslieehm.com/
Email: Leslie@LeslieEhm.com


How To get In Touch With Phil Gerbyshak ...

Website: https://philgerbyshak.com/about/
Email: phil@philgerbyshak.com


Got VALUE from this episode?

Let's take your success to the next level! 

Stop Doing Nothing offers a coaching plan that is designed and delivered based on your unique needs/goals. If you want to innovate and grow faster, start acting today. Learn more about business mastery, generating wealth, personal development, and many more. 

You get to pick your transformation!

Remember, action is the great thing that separates the average from the great.

TRAINING  |  INSTAGRAM  |  WEAR IT  |  FACEBOOK 
TWITTER  |  LINKEDIN  |  YOUTUBE  |  iTUNES 
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Or, join our Empire Builders: How to Build a Thought
Leader Lifestyle Facebook Group at:
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Business Mastery

SDN EP: 112 – Business Habits and Goals with Phil and Patrick

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A significant piece of living life to the fullest is to set goals and achieve them. Anything is possible if you have your sight fixed. Whether it's losing weight or launching a business, all you need is the right attitude, goal-getter mindset, and support. 

If you're struggling to reach your goals and realize your dreams, change your mindset and invest in educating yourself. Start by subscribing to Stop Doing Nothing and access resources to help you grow your business and live life on your terms. 

Stop Doing Nothing is the scaffold that allows businesses and organizations to break through scaling limits. We tap on and invite leaders and champions in the industry to collaborate and share some insights on how they've succeeded. 

In this Stop Doing Nothing episode of Catching Up with Phil and Patrick, you'll draw inspiration, techniques, strategies, and tips on how to achieve your goals. 


Key takeaways covered in the episode: 

  • Phil and Patrick will share some pro tips on how to achieve your goals fast. As a sneak peek, here's one pro tip for you: Break up your goals; think about them as a daily habit instead of a big goal.
  • Realize the importance of outsourcing and subcontracting. Remember that you don't have to be good at everything. It's okay to raise your hand and say, "I need help."
  • Be reminded that you should think about your costs and investments as a business owner and the difference between them.
  • Come to understand that in the world of technology, it doesn't take long to become good at something. Thus, in paid advertising, one of the things to look at is to see how much information you can use to target somebody.



Got VALUE from this episode?

Let's take your success to the next level! 

Stop Doing Nothing offers a coaching plan that is designed and delivered based on your unique needs/goals. If you want to innovate and grow faster, start acting today. Learn more about business mastery, generating wealth, personal development, and many more. 

You get to pick your transformation!

Remember, action is the great thing that separates the average from the great.

TRAINING  |  INSTAGRAM  |  WEAR IT  |  FACEBOOK 
TWITTER  |  LINKEDIN  |  YOUTUBE  |  iTUNES 
SPOTIFY  |  STITCHER  |  AMAZON MUSIC

Or, join our Empire Builders: How to Build a Thought
Leader Lifestyle Facebook Group at:
https://www.facebook.com/groups/empireb/



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Attitude Adjustment, Business Mastery

SDN EP: 109 – Energized Client Culture with Cara Bell

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On the Stop Doing Nothing podcast, you will discover how to get results in business and life. This is a podcast aimed for high-achievers who possess a rare burning desire to see above the fog of life, create a better world for themselves and those around them. In this episode, you’ll discover the secrets to an energized client culture with Cara Bell, Founder and CEO of The Incredibly Attractive Marketing Co.  

Many business owners are in a state of frustration right now. Moreover, the new normal is a learning process for everybody to get good at business, marketing, and at staying in the game. What can give you an edge over other entrepreneurs out there during this challenging time? Your level of tenacity will determine the outcome you can produce. So, make sure you grab a pen and paper because you don’t want to miss the crucial points this powerful episode has to offer! 

Key areas we covered in this episode: 

  • How most businesses have pivoted when it comes to marketing ever since the lockdown started.
  • The disadvantage of focusing too much on the sales and closing the deal rather than the value proposition. 
  • The genuine marketing advice you need during this time, whether you’re an aspiring or a successful entrepreneur who wants to grow your business. 
  • Know the importance of feedback. You're asking for feedback on your performance and their expectations. 
  • How to instill a belief that people need your services according to the value you bring to the table. 
  • The truth behind marketing professionals using pain, shame, and judgment as part of their tactics. 


The businesses that can pivot pretty fast are the ones that are going to survive in the new normal. Feel free to share it so more people can understand how an energized client culture works!

Interested in working with Cara Bell? She loves helping group businesses who make their clients feel like they belong, that they are getting what they were sold, and have a clear plan of action in place. Attract more qualified clients on social with EASE — without forcing sales — by doing what comes most natural to you: teaching.

Use your Natural Teaching Energy to transform the way your prospects think and make them eager to invest with you. Reach out to her on LinkedIn HERE.


Got VALUE from this episode?

Let's take your success to the next level! 

Stop Doing Nothing offers a coaching plan that is designed and delivered based on your unique needs/goals. If you want to innovate and grow faster, start acting today. Learn more about business mastery, generating wealth, personal development, and many more. 

You get to pick your transformation!

Remember, action is the great thing that separates the average from the great.

TRAINING  |  INSTAGRAM  |  WEAR IT  |  FACEBOOK 
TWITTER  |  LINKEDIN  |  YOUTUBE  |  iTUNES 
SPOTIFY  |  STITCHER  |  AMAZON MUSIC

Or, join our Empire Builders: How to Build a Thought
Leader Lifestyle Facebook Group at:
https://www.facebook.com/groups/empireb/


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Business Mastery

SDN EP: 106 – How To Build A Billion Dollar Blog

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On the Stop Doing Nothing podcast, you will discover how to get results in business and life using the simplest methods possible. This is a podcast aimed for high-achievers who possess a rare burning desire to see above the fog of life, create a better world for themselves and those around them. Great coaching is the secret of all successful people. This is what they don't teach you in business school. In this episode, you will be unlocking another secret to building a billion-dollar blog.

Every blogger out there wants a blog that attracts millions of visitors across the globe and generates a lot of money. When aiming for something like this, it's crucial to set realistic expectations. Building a billion-dollar business requires focusing on something that has high future value, allows you to step away from the business, and enjoy more of your life.

Here are the key areas we covered in this episode:

  • How to build a personal brand that's going to captivate a billion-dollar audience and how you can turn it into a product or service-based business that can survive without being too dependent on you.
  • Figure out how you can add value to someone else's life based on what you're good at. There's no right or wrong as long when someone compensates you in exchange for the value you give them on a higher level; then you are on the right path.
  • How you can monetize your passion — not just as one-off money, but recurring money. When someone drops $10,000 money in your lap, it's great. What's even better, though, is someone giving you two thousand dollars a month for a year or twenty people giving you $2,000 a month for a year. It's time to brainstorm for a better business model!
  • Most people nowadays are driven by attention and fame. They want to be someone who has a million IG, Twitter, or YouTube followers. Those are great things, but that's just the beginning part of generating a million-dollar blog. Start selling products, not attention.
  • See the risky side of affiliate marketing. For example, if you're doing product reviews and someone clicks on your affiliate link to the, let's say, Nike website. Well, guess what? Nike has their attention now. Nike is going to get their credit card number, mobile number, and email address. They are no longer your customer. With all this attention building in the affiliate world, you are not building your email list. Here's a smart idea: why not direct that to your website or landing page to sell your products? Get yourself a CRM as soon as possible.
  • How to drive higher customer value through recurring or repeat purchases, and finding your balance between high-paying clients and customers who are subscribed on a lower price monthly plan.
  • How an affiliate program can help reduce your marketing expenses.

Got VALUE from this episode?

Let's take your success to the next level! 

Stop Doing Nothing offers a coaching plan that is designed and delivered based on your unique needs/goals. If you want to innovate and grow faster, start acting today. Learn more about business mastery, generating wealth, personal development, and many more. 

You get to pick your transformation!

Remember, action is the great thing that separates the average from the great.

TRAINING  |  INSTAGRAM  |  WEAR IT  |  FACEBOOK 
TWITTER  |  LINKEDIN  |  YOUTUBE  |  iTUNES 
SPOTIFY  |  STITCHER  |  AMAZON MUSIC

Or, join our Empire Builders: How to Build a Thought
Leader Lifestyle Facebook Group at:
https://www.facebook.com/groups/empireb/


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Business Mastery

SDN EP: 105 – The 5 Parts Of The Perfect Business Model

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On the Stop Doing Nothing podcast, you will discover how to get results in business and life using the most simple methods possible. This is a podcast aimed for high-achievers who possess a rare burning desire to see above the fog of life and create a better world for themselves and those around them. Great coaching is the secret of all successful people. This is what they don't teach you in business school. In this episode, you will learn about the five parts of the perfect business model.

If you want to build a thriving business, your business model should convince you that your idea makes sense because your time, money and effort are at great risk here. Nevertheless, it’s always advisable to leave room for future innovations whatever business models you opt to utilize.

Here are the key areas we covered in this episode:

  • The value of data in marketing and business — how it can help you identify which marketing efforts drive conversions and sales, so you can get to know your prospects better and work with your dream clients.

  • How to strengthen your weak branding statement. For example, instead of saying, "I help people realize their dreams and make unlimited income," you can turn it into something more precise and powerful like, "I help female entrepreneurs break the ten thousand dollars a month barrier by showing them how to monetize their knowledge twenty-four hours a day, seven days a week, by using A, B and C tactics."

  • The benefits of offering high-ticket products or services that will skyrocket your profits. This process shouldn't be complicated at all. Your knowledge, your products, and your services become more valuable when you bundle them together.

  • The significant risk of depending on a single large client up to the point of neglecting the marketing side of the business. As a client, you don't want your revenue to count on you for a big percentage of their revenue. Clients go away; it happens. Therefore, discover how you can find a way to get small recurring income as much as possible.

  • The importance of having a place for you to collect data about your prospects or your customers — it could be any web-based platform where you can push information to people, and they can sign up.

Got VALUE from this episode?

Let's take your success to the next level! 

Stop Doing Nothing offers a coaching plan that is designed and delivered based on your unique needs/goals. If you want to innovate and grow faster, start acting today. Learn more about business mastery, generating wealth, personal development, and many more. 

You get to pick your transformation!

Remember, action is the great thing that separates the average from the great.

TRAINING  |  INSTAGRAM  |  WEAR IT  |  FACEBOOK 
TWITTER  |  LINKEDIN  |  YOUTUBE  |  iTUNES 
SPOTIFY  |  STITCHER  |  AMAZON MUSIC

Or, join our Empire Builders: How to Build a Thought
Leader Lifestyle Facebook Group at:
https://www.facebook.com/groups/empireb/


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Business Mastery

SDN EP: 104 – How To Accelerate Your Business Growth with Linda Lopeke

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"Sometimes entrepreneurs are held up to be the reason their business didn't succeed, when in fact, the reason their business didn't succeed is that it wasn't set up on a proper foundation." - Linda Lopeke (13:22-13:32)


There can come a time when your business isn't growing as fast as it used to be. Your growth may be winding down to the point that you are concerned that your progress may backslide. And you want to accelerate development to reach set deadlines for building sustainable business objectives.

There are many approaches that you can use to accelerate your business growth and achieve the targets you have for your business. In this week's 104th episode of Stop Doing Nothing, we're joined by Linda Lopeke. Together, we're going to cover how to accelerate your business growth and how to do it the right way, with the right people's help.


Linda Lopeke’s Humble Beginnings ...

Linda Lopeke started her first business in 1967. But before that, she was into management consulting practice. She was a computer scientist and systems engineer. But her many careers didn't end there; Linda also worked in international finance and banking.


The Birth Of The Smart Start Business Success Accelerator ...

Starting her own business in 1980, Linda dealt primarily with corporate clients. Then, there is a leadership conference that Queen's University has each year called QLEAD, and they invite top entrepreneurs to come and speak to their student population and give guest lectures. Linda was there, giving one lecture on entrepreneurship. After her lecture, the students in the lecture hall all rushed at me. They started talking to me about the different business ideas and wanted to develop what they couldn't find any support or guidance for bringing them to market. They were having a really difficult time, and they had such brilliant ideas and so much enthusiasm. It was clear that they believed in themselves, and they needed someone to help them bring their dreams to life and who didn't discount them for their age or their lack of business experience or anything like that.

At that exact moment, Linda decided that she was going to help these kids and ended up creating the Smart Start Business Success Accelerator.


Using The Smart Start Business Success Accelerator Versus Doing It On Your Own:

The difference between somebody going at their business on their own versus working with a Smart Start Business Success Accelerator is that there are 12 foundational core competencies to make your dream survive and unfold the way that you imagine it would be.

When a new entrepreneur is bootstrapping, they may have a small number of loans from parents, friends, and family. They may have a small bit of money or credit cards that they can use. They can tap into these limited resources to help them by the expert guidance they truly need. It isn't easy to evaluate people who do offer courses and coaching programs when they are considering making investments because they don't have the foundation to vet these people. And so, Linda started this Smart Start Business Success Accelerator program to help address those concerns.


"It's not enough to be smart. You have to have people looking out for you who want you to succeed and who are willing to tell you when you're off base and why you're off base." - Linda Lopeke (29:47-30:04)


12 Core Competencies You’ll Learn Using The Smart Start Business Success Accelerator:

Anchored to the Smart Start Business Success Accelerator Program, Linda shared that regardless of what business you're in, you have to find your perfect people. The four things that contribute to that are strategy, planning, revenue, and the relationships you build in your ecosystem.

The second step every business owner has to do is create compelling products and services. The four core competencies that impact products and services are branding, pricing processes, tools, and technology.

Finally, you need to build a stand out of business if you're going to make competition irrelevant and succeed. The four core competencies you need to master to make that happen are design, buzz, productivity, and social media.


Who Would Benefit From Smart Start Business Success Accelerator?

Linda is primarily working with underperforming businesses. But according to her, it's better if you start in the program when you're completely new because you will start with a much stronger foundation.

But typically, people come to them after investing anywhere from ten to over one hundred thousand dollars in courses, programs, coaching, and consulting that does not advance their business in any way. So they end up questioning themselves, "Do I even have what it takes to be an entrepreneur?"

More they question the validity of their ideas, and they think that they have an idea that nobody wants. But when they come in, what Linda finds out is they have not been able to get the guidance needed. To understand how to take that idea, build it into something sellable and communicate that effectively to the target market and then do the marketing in a strategic way that allows them to convert the idea from just an idea to something that creates sustainable income over the long term.


"They can't take you down if there's nothing to take down."
-
Patrick Allmond (19:49-19:51)


How Can Smart Start Business Success Accelerator Help Accelerate Your Business?

Businesspeople who come into Smart Start have generally had many bad experiences with their investments in the past. That is because where they invested in had 10 out of 10 marketing, but 0 out of 10 business experience, knowledge, or expertise. So they've bought into a bit of an illusion. What happens is they are very disgruntled with their experience. They are held up to be the reason their business didn't succeed. When in fact, the reason their business didn't succeed is it wasn't set up on a proper foundation or the people that they had chosen to work with initially did not know how to adjust the marketing for specific purposes.

However, let's say that you have 10 out of 10 marketing, but your product or service is crappy. That's only going to harm your reputation and put your business into the ground faster. We're in the Internet age now, and you cannot hide behind those kinds of failures. People are going to hear about it. They're going to talk about it. It's going to spread like wildfire, and everything that goes on the net stays on the net. So now the onus is on the business owner not just to have great marketing, but to make sure that their products and services live up to the promises they're making in that market.

You cannot delegate or outsource your reputation. It takes months, if not years, to develop your professional credibility. The authority behind your programs and your products and services and the customer testimonials are social proof that attests to your business's results to clients and customers. If you are not careful about how you are behaving and delivering and supporting your client base, you can lose that reputation in a nanosecond.

Since you're in charge of your behavior and how you're positioning and running your business, then as long as you are doing the things that you need to be doing, it doesn't matter if the odd person has something nasty to say about your business. Remember that you're not going to be liked by every person in the world. The only thing you can control is to ensure that execution does not align with what the odd, nasty person is saying about your business.

 You can only do the best that you can do, and you can only behave in the most honest way you can. If you do that consistently, when the trolls try to take you down, they will not be able to.

Enter your text here...


Got VALUE from this episode?

Let's take your success to the next level! 

Stop Doing Nothing offers a coaching plan that is designed and delivered based on your unique needs/goals. If you want to innovate and grow faster, start acting today. Learn more about business mastery, generating wealth, personal development, and many more. 

You get to pick your transformation!

Remember, action is the great thing that separates the average from the great.

TRAINING  |  INSTAGRAM  |  WEAR IT  |  FACEBOOK 
TWITTER  |  LINKEDIN  |  YOUTUBE  |  iTUNES 
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Or, join our Empire Builders: How to Build a Thought
Leader Lifestyle Facebook Group at:
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Business Mastery

SDN EP: 103 – How Do You Build A Business Empire?

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"All the great empires in the world are based on people taking and monetizing their knowledge and their wisdom." - Patrick Allmond(05:07-05-15)

I have a Facebook group called Empire Builders; the full name is Empire Builders: How to Build a Thought Leader Lifestyle. So what happened is we have a new group member today, and he posted this question, "How do I build an empire? I mean, where do I start?"

I've always liked the name of that Facebook group because it epitomizes what I want to do and what I like to teach people. But no one's ever asked me precisely what is an empire and how do I build one. So, I've put together a few notes that will be a good starting point for those of you who are curious to know what’s an empire, how you build an empire, and what it means to have an empire.


Part One of 'How Do You Build An Empire?'

Historically, when we think of empires, we think of Kings and Pharaohs that rule over vast lands and people. The empire stretches far and wide. There are pyramids, dunes, buildings, and castles. But guess what? We live in 2020. There are not going to be any castles or any pyramids. In 2020, an empire in this day and age, especially in thought leadership, is a sizable business capable of generating multiple income streams.

Essentially, the core part of what an empire means to me is when you have a business that just kind of runs on itself, is continuously growing, and is doing things you don't even know about.

A business empire is something that allows you a certain amount of freedom. Somewhat autonomous, meaning that a lot of it runs on its own. And you are not involved day in and day out of it.

The reason you want to build an empire is to minimize your risk, maximize your income diversity, and also to give you freedom. Ultimately, if I were a list like the top three things I want out of an empire, it would be freedom. I want the freedom to come and go. I want the freedom to work whatever days and hours I want if I want to work.

These are facets that go through my head when I think about what it takes to build an empire.

Now, how do you start building one?

First of all, you have to figure out either number one, what you're good at or number two, what you're going to be good at.

"You don't have to know everything about a topic. You just have to know a little bit more than someone else." - Patrick Allmond (13:43-14:12)

All the thought leaders and empires you see these days are based on either a software as a service offering a service, either offline or online. And so if you're someone who wants to build an empire, that's the way you need to be thinking is what can you offer or what value can you bring to some lives that you could charge people for?

I am a big fan of recurring income based businesses, and I believe that a recurring income-based business is not passive. But recurring income-based business allows you to scale a lot easier than a one-off business where someone pays you by the hour or pays you a lump sum. And then, you know, the money disappears.

The beauty of recurring income base business is once you optimize how to get money in the door, it becomes just a matter of scaling, which is pumping money in the front end and continuing to optimize that thing.

When you optimize that formula, then life becomes easy. Turning that one dollar into five dollars or one dollar into ten dollars. it's relatively easy.


Part Two of 'How Do You Build An Empire?'

If you're going to be building an empire, learn how to take a marketing dollar and multiply it by five to ten times by selling what you are good at or what you want to get good at.

Now, one problem I see in the entrepreneurial world and questions I get publicly and privately are I don't know what to sell. I don't know what I'm good at. I'm not good at anything. How do I develop a product or service? Well, that's a mindset issue.

However, I would say that if you don't know what you're good at, then you shouldn't even be thinking about starting a business. And if you shouldn't be thinking and if that sounds somewhat depressing, It's meant to reset your mindset.

Maybe you want to think about what you can get good at and what do you want to do or what would you find fun? What would you get joy out? What kind of skills do you have that maybe you don't know you have?

There's some self-analysis on, but don't jump into this entrepreneur pool if you don't have something that jazzes you, makes you happy, and puts a smile on your face.

"You want to bring these people into your empire and convince them that you have the same energy, and you speak to them, and you talk to them the way they like to be talked to." - Patrick Allmond (16:14-16:24)

So, if you don't know what business you want to start or what service you want to offer, pick one. Your business can involve the same skill, and all you have to do is think about different ways of selling it. You may have just the one-off course, and you sell it for four hundred dollars. Then you may have the high-end consulting side that you sell for fifty thousand dollars. And you may have the books and the T-shirts and the bracelets and the stickers and all that stuff. But it's all the same; it's all teaching the same thing in the same practices. It's just a matter of how you monetize that path over and over.


Got VALUE from this episode?

Let's take your success to the next level! 

Stop Doing Nothing offers a coaching plan that is designed and delivered based on your unique needs/goals. If you want to innovate and grow faster, start acting today. Learn more about business mastery, generating wealth, personal development, and many more. 

You get to pick your transformation!

Remember, action is the great thing that separates the average from the great.

TRAINING  |  INSTAGRAM  |  WEAR IT  |  FACEBOOK 
TWITTER  |  LINKEDIN  |  YOUTUBE  |  iTUNES 
SPOTIFY  |  STITCHER  |  AMAZON MUSIC

Or, join our Empire Builders: How to Build a Thought
Leader Lifestyle Facebook Group at:
https://www.facebook.com/groups/empireb/


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Business Mastery

SDN EP: 102 – How To Not Go Broke In 2020 …!

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"Being poor is painful, and it does not feel good. It feels humiliating." Patrick Allmond (02:36- 02:50)


Businesses are closing, restaurants, cinemas, and shopping malls paused or stopped operations because of the current health crisis. While business owners suffer great losses, those that are greatly affected are workers that get laid off.

If you've been laid off or you think someone's going to be laid off or, you know, someone who's been laid off in your family, watch the full 102nd episode of Stop Doing Nothing - How To Not Go Broke In 2020. I’ll talk about getting a head start on your financial independence and ways to avoid getting broke.


Part One of 'How To Not Go Broke In 2020.'

Right now, a lot of you might be digging in your savings or digging into your investments. You're digging into money that you've saved for vacations and cruises, and you are just scraping by while you're looking for work.

The United States is laying off around one hundred fifty thousand workers. They're laying off a sick number of people, and it's painful. I hate seeing anybody struggle financially. Probably one of the reasons I'm not too fond of it the most is because I have been there.

If you want to talk about being poor, I can talk about that all day long. But my whole point is that it's painful and it does not feel good. It doesn't feel very comfortable. It feels humiliating to choose not to be employed, not contributing to society, that feels embarrassing sometimes.

But I want to give you ideas of things you can do to get ahead of the curve before things get really bad. I talked to a lot of people who were in the business of selling their knowledge. I help people set up businesses to sell their knowledge.


"Don't be cheap. You're not working for minimum wage anymore. You're teaching someone. You're selling your brain, which has taken you decades to fill with information."Patrick Allmond (16:39-16:48)


If you're someone who has a lot of experience like you've worked for a company and had enough wisdom to train somebody else, charge for it. People that train and communicate well are in demand all of the time. If you've got any of those types of training or knowledge sharing skills, you are an asset to the market, and you should sell those skills.

The business of taking your knowledge, formalizing it, laying out in a step by step, doing videos, and doing live streams is a profitable business model. The good part about it is you can do it 24/7. You can do it on a one-off basis or recurring basis. The business can be as big as you want to be or as small as you want to be. You can work from anywhere. It doesn't matter where you are when you are someone who sells your knowledge for a profit.


Part Two of 'How To Not Go Broke In 2020.'

So how to not go broke in 2020? I tell people that if you want to get in this business of being a thought leader, of sharing your knowledge, first of all, take what you know and try to sketch it out on the back of an envelope. Please give it some structure. Just do it there, get a very basic layout. Don't worry too much about the steps. Don't worry too much about creating the content. So get whatever knowledge you have in your head laid out in some very basic form, and then stop, stop for a second while that's laid out.

And then I'm going to pivot you a little bit and talk to you alone about the marketing. What are some good things to do to get marketing up and running fast in 2020?

Start by taking your social media accounts and updating them, saying you are on the market. For instance, you post, "My name is Patrick. I sell woodworking services if you need custom woodworking done. Here's my cell number, here's my email address.” Just get that out there. Don't be embarrassed or ashamed to use your social media accounts to promote yourself. People will understand it, I promise.

The other thing you have to do is create a Facebook fan page. Get the profile and cover photos updated, start putting out maybe daily or weekly updates with examples of your work.

And again, go back to your personal Facebook accounts and start inviting people. Invite your mom, your dad, your brother, and your sister to ask them for invites also. There's no embarrassment in that at all. Please don't focus too hard on how it looks, done is better than perfect. And please, don't be cheap.


"You need to get paid; you need to run a business; you need to keep the lights on and put food on the table. There are no rules, and you shouldn't listen to people saying now is not the right time to start a business." -Patrick Allmond (24:46-25:10)


So, after you've announced your business on social media, the next thing you would do is find a way to take payment. What's going to happen is, after you're doing what I'm talking about for a few days, someone's going to come out and say, "Hey, I've got a job for you. How do I give you money?" and you want to be prepared for that.

Personally, if I had a choice, I would lean toward Stripe. Stripe is pretty good about making sure transactions are good about getting money in your bank account fast like within 48 hours.

You've got a Facebook fan page now you're announcing it to your friends and family from your personal Facebook accounts. You got it laid out what you want to sell right there, and you got a way to accept payment. Now, what comes next?

You are teaching now, and your hourly time is worth more. So here are some tips.

Number one, don't bill by the single hour, bill by blocks of hours with your particular skill set. You never want someone to buy just a 60-minute block because, more than likely, what you teach is pretty advanced. You've been doing it for a while, and people don't know it yet, but they want two hours, and they want four hours, and they want eight hours.

Come up with a two-hour block of time and charge for that, don't be cheap. You're not working for minimum wage anymore. You're teaching someone you are selling your brain, which has taken you decades to fill with information. You buy a two-hour block of a thousand dollars if you want to talk to me. It's recorded, and it's professional, and it's organized. So when you're thinking about pricing, don't be afraid to price high.

The next thing that you would start doing is more of a recurring thing, and that is to demonstrate your knowledge to people to make it very easy to buy from you.


What does that mean?

Start talking on your social media accounts about what you know in little small bite-sized chunks. Remember that there are multiple ways to get work when you are selling your knowledge. One is by actually doing the work for people, and one is by training people how to do it better.

With that, start working on your idea and squash those negative voices. I am here to keep you fed. I am here to help you feed your family. And if you don't do that, the repercussions are pretty tragic.

I do not want you to get kicked out of your house. I do not want you to live in your car. I do not want to pull up on the side of the road and see you panhandling. I'm not putting down any of the people where those things happen to them. But I want to keep you in a situation to avoid you from getting there as much as possible.


Got VALUE from this episode?

Let's take your success to the next level! 

Stop Doing Nothing offers a coaching plan that is designed and delivered based on your unique needs/goals. If you want to innovate and grow faster, start acting today. Learn more about business mastery, generating wealth, personal development, and many more. 

You get to pick your transformation!

Remember, action is the great thing that separates the average from the great.

TRAINING  |  INSTAGRAM  |  WEAR IT  |  FACEBOOK 
TWITTER  |  LINKEDIN  |  YOUTUBE  |  iTUNES 
SPOTIFY  |  STITCHER  |  AMAZON MUSIC

Or, join our Empire Builders: How to Build a Thought
Leader Lifestyle Facebook Group at:
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Business Mastery

SDN EP: 99 – Compete Every Day with Jake Thompson

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“Most people live by what we can get done in an eight hour period, 
which is not the best way to survive.”  - 
Patrick Allmond (07:35-07:46)


If you're serious about being an entrepreneur, it's crucial to learn from someone who can point you in the right direction. In this week's episode, let's talk about “Compete Every Day” with Jake Thompson.


Part One of ‘Compete Every Day with Jake Thompson’

Jake started the brand in 2011 by selling t-shirts from the trunk of his car behind a gym. Over the last 8+ years, the brand has been adopted by athletes, creators, entrepreneurs, and individuals pursuing their full potential and best career. Being "just good enough" isn't.

Today, Compete Every Day's apparel is sold online at CompeteEveryDay.com and through its network of 20+ retailers throughout the US and internationally.


“Video marketing should help with pre-selling your coaching 
or speaking packages.” - Patrick Allmond (16:43-17:00)


Jake speaks around the US to companies, conferences, & athletic programs on how to adopt the Compete Every Day mindset, accountability, and focus for success in life.

The Compete Every Day Podcast features weekly interviews with leaders in business, fitness, psychology, and sports that explores what drives Championship performers and how listeners can make winning changes in their work, workouts, and life.


Part Two of ‘Compete Every Day with Jake Thompson’

It's so easy for us to get distracted and compare ourselves with other businesses in our space. We try to prove that we can be as strong as they are. But why don't we focus on what our actual strengths are?

Jake shares how important it is to spend your money on photography and the branding of your products. Quit spending money on things you don't necessarily need just, so your customers see you in a higher status.


“Quit spending money on things you don't necessarily need so that you feel like customers see you in a different status light.” -  Jake Thompson (30:07-30:14)


Now, how does he operate his business differently? He writes a thank you note to every person on the card. The printed card says, "Hey, we don't take your purchase lightly. We know how hard it is to earn your money. We appreciate you investing it with us and, more importantly, investing it to reinforce the message with you that you're going to compete."

Jake Thompson believes that every day is a competition - against your pride, comfort zone, fear, complacency, snooze alarms, bad habits, bad relationships, and more.

It's not about you versus them. It's about you versus you.



How to Connect More With Jake Thompson:

Instagram    |     LinkedIn     |     Twitter     |     Apple Podcast


Got VALUE from this episode?

Let's take your success to the next level! 

Stop Doing Nothing offers a coaching plan that is designed and delivered based on your unique needs/goals. If you want to innovate and grow faster, start acting today. Learn more about business mastery, generating wealth, personal development, and many more. 

You get to pick your transformation!

Remember, action is the great thing that separates the average from the great.

TRAINING  |  INSTAGRAM  |  WEAR IT  |  FACEBOOK 
TWITTER  |  LINKEDIN  |  YOUTUBE  |  iTUNES 
SPOTIFY  |  STITCHER  |  AMAZON MUSIC

Or, join our Empire Builders: How to Build a Thought
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Business Mastery

SDN EP: 96 – Video Marketing for Business

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“We're focused on creating branded content for influencers to share their message congruently online.” - Tamara Thompson (06:41-06:45)


If you've been following the previous episodes and live streams of Stop Doing Nothing, you'll notice that all of the content is getting better because of this brilliant woman, Tamara Thompson, my guest for this week's show. We're going to talk about video marketing for business. Hopefully, this can help enlighten your perspective on the essence of video marketing and the tremendous impact it can create in your business, especially during COVID-19.


Part One of ‘Video Marketing for Business’

Tamara Thompson is the CEO of Serious Take Productions, a premium video marketing company. Business owners hire her to visually and emotionally share their stories so they can inspire and establish their authority through media creatively and compellingly in a way that is congruent with their brand.

Her clients are in the personal and professional development industry: primarily speakers, coaches, consultants, and agency owners who have built a business around their expertise. They have a proven track record of helping transform the lives of clients. They have produced reputable results. They want help creating videos that help them sell without feeling overly salesy. Also, they want to be positioned as the go-to authority and trusted experts in their field. Some of them may even want practical training on how to create videos, what to say, and how to use video and media to sell more effectively.

Her mission is to turn everyday people into Influencers. She helps business owners build a scalable company and become more visible consistently online to attract more clients without having to chase people around or be tech-savvy.

“Video marketing is an important part of the business.” 
- Patrick Allmond (08:31-08:33)


Tamara started using a camera at the age of seven. She loves jumping in front of the camera and getting told by her parents, "Tamara, we're trying to record your little brother. Get out of the way!" Growing up, she never even looked at it as a career option. Back then, it was merely deemed a hobby, and she loved making silly videos, just like any other young people out there. She was in the fitness industry for about eight years and discovered that she had more fun filming her friends that were personal trainers. So, that made her decide to go back to film school in her late 20s.

She had a mentor who passed away shortly due to lung cancer after she graduated. Upon discovering how good she was when it comes to directing, seeing the overall vision, managing the storyboard, and storytelling, she was challenged to film a documentary and enter it into film festivals which ended up being sold out in film festivals all across Seattle, Washington, and Palm Springs, California. That opened up more doors for her to receive invitations from people who wanted her to be a speaker for their events. It's an inspirational story about simply directing films up to running her own production company that's focused on branded content so that people could share their message congruently online.


Part Two of “Video Marketing for Business

Most people don't realize how important video marketing is in business. Whatever industry you're in, you always have the opportunity to connect with more people online. It's just a matter of knowing whether you're fully utilizing all the tools and resources you need to be consistently visible out there. But sometimes, generating enticing content can be an overwhelming process.

If you're tired of wondering why other businesses get so much traction online, and you want to start working with a reliable, cohesive team that drives results and return of investment for your business content, it's time for you to consider working with Serious Take Productions and check out their Video Authority Accelerator program.

To give you a few details about what this program covers, you will get world-class support for your content & brand strategy, SEO & marketing research, video, podcast, blog, social media, and distribution and optimization.


“We've created a system for influencers who want to be consistently visible.” - Tamara Thompson (11:16-11:26)


Video marketing can help position your authority as an influencer in your industry. Multiple social media platforms are available nowadays for you to post your video content. You never know who's going to give you a golden call because they want to work on their first big project with you.

You can also catch up on the previous episodes where Patrick talked about How to Stay Sane While Sheltering in Place During COVID-19 and Now Is the Time for Business Expansion.


Stay tuned for more episodes of Stop Doing Nothing ...!


How to Connect More with Tamara Thompson:

Website
Facebook    |    LinkedIn    |    Twitter    |    Instagram


Got VALUE from this episode?

Let's take your success to the next level! 

Stop Doing Nothing offers a coaching plan that is designed and delivered based on your unique needs/goals. If you want to innovate and grow faster, start acting today. Learn more about business mastery, generating wealth, personal development, and many more. 

You get to pick your transformation!

Remember, action is the great thing that separates the average from the great.

TRAINING  |  INSTAGRAM  |  WEAR IT  |  FACEBOOK 
TWITTER  |  LINKEDIN  |  YOUTUBE  |  iTUNES 
SPOTIFY  |  STITCHER  |  AMAZON MUSIC

Or, join our Empire Builders: How to Build a Thought
Leader Lifestyle Facebook Group at:
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Business Mastery

SDN EP: 94 – Now Is The Time For Business Expansion

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“NOW is a good time to do some massive data move or shift of the software used in your business.” - Patrick Allmond (13:34-13:43)


A lot of people are having a rough time right now during COVID-19, but there are still a lot of opportunities to do some things differently, particularly those things you never had the time to do before. In this week's show, we're going to take a serious look at your business model so you can pivot and expand like never before, as we are transitioning into the new normal.


Part One of ‘Now Is The Time For Business Expansion’

If your business is dependent on face to face meetings or interpersonal relationships, what can you do to pivot that immediately? With so many content producers out there, now is a great time to get off your butt and produce content, newsletters, podcasts, and videos.

Content production is one of the things that leads to good advertising. Keep your content simple, record it using a microphone or a camera, and start talking. Get that on your Google calendar, a recurring block for content production every single week. Make a general outline when it comes to your business expertise.


“We'll soon face the NEW NORMAL because things are not going to stay the way they are right now.” - Patrick Allmond (21:56-22:01)


Your environment for content production may not be the best, but what you have right now is time to rearrange your stuff. If you need to rearrange your office, now's the time to do so for some inspiration.

When it comes to rearranging your physical office, consider thinking about your data organization online as well. All of us have billing systems online, a CRM, SMS, email lists, and various assets of things. Now is the time to make a massive data move from one CRM to another CRM.


Part Two of ‘Now Is The Time For Business Expansion’

Consider shopping for some cheap equipment. Find the right place to buy lights, cameras, microphones, and mixers through eBay, Amazon, or Craigslist if you want to have a decent content production studio in your office or your home office. And if you're determined to expand your business empire, consider partnering up with marketing experts through virtual conferences and summits.


“Do something today to expand your business empire.”
-  Patrick Allmond (20:04-20:06)


If you've been following Patrick personally on Facebook, YouTube or iTunes, you're seeing that his content's coming out on a more regular basis now than it has ever been before. If you ever want to do any joint venture or joint training or basically in need of a trainer for your clients or audience, Patrick Allmond is the right fit.



Got VALUE from this episode?

Let's take your success to the next level! 

Stop Doing Nothing offers a coaching plan that is designed and delivered based on your unique needs/goals. If you want to innovate and grow faster, start acting today. Learn more about business mastery, generating wealth, personal development, and many more. 

You get to pick your transformation!

Remember, action is the great thing that separates the average from the great.

TRAINING  |  INSTAGRAM  |  WEAR IT  |  FACEBOOK 
TWITTER  |  LINKEDIN  |  YOUTUBE  |  iTUNES 
SPOTIFY  |  STITCHER  |  AMAZON MUSIC

Or, join our Empire Builders: How to Build a Thought
Leader Lifestyle Facebook Group at:
https://www.facebook.com/groups/empireb/


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Business Mastery

SDN EP: 93 – Livestream Q&A with Patrick Allmond

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Patrick Allmond is a multi-decade entrepreneur, veteran, pilot, and ABC/CBS/NBC/FOX Contributor. He is also the founder of Focus Digital Marketing Agency and the StopDoingNothing movement where he teaches marketing automation, lead generation and website building. This week, during his livestream, he answers questions from his viewer, Chloe, who's struggling to build money right now due to the COVID-19 pandemic.


Chloe:
"I honestly don't really know what to do. It feels terrible trying to sell websites when people are struggling so much. I was thinking of low price/scalable offers like courses or patreon. I'm super interested in any advice you have."

Patrick:
"Let's go through this one by one. Some people are struggling to put food on the table, keep the lights on, and keep the water flowing. You don't know what to do when it comes to selling to them or not. I would like to remind you that you have a responsibility not only to yourself but responsibility for your talents to help other people escalate. Your market is not the person who's teetering on edge and gripping every dollar. That person needs to save their money and needs to come nowhere near a web designer. Your target market is someone who maybe has some disposable money or a nine to five job. And they've always thought about starting a side hustle or dip their toe in it. And this is the time to push them over the edge to help them become more independent. You have to remember who your target market is and talk to them specifically. It's definitely a mindset thing. As a business owner, you must have a different mindset since you bring a lot of value to the market. Believe that the amount you're charging is making someone's life better. Start qualifying people out who are ready to act."


We have a responsibility to get our value out to the world to help everyone recover. As entrepreneurs, we need to take that responsibility seriously.


Got VALUE from this episode?

Let's take your success to the next level! 

Stop Doing Nothing offers a coaching plan that is designed and delivered based on your unique needs/goals. If you want to innovate and grow faster, start acting today. Learn more about business mastery, generating wealth, personal development, and many more. 

You get to pick your transformation!

Remember, action is the great thing that separates the average from the great.

TRAINING  |  INSTAGRAM  |  WEAR IT  |  FACEBOOK 
TWITTER  |  LINKEDIN  |  YOUTUBE  |  iTUNES 
SPOTIFY  |  STITCHER  |  AMAZON MUSIC

Or, join our Empire Builders: How to Build a Thought
Leader Lifestyle Facebook Group at:
https://www.facebook.com/groups/empireb/


Read More