“People buy because of your unique selling proposition.”
- Perry Marshall (14:26-14:34)
In this week’s show, we’re going to have a spontaneous interview about marketing with one of the most expensive business consultants in the world. Clients in 300 industries value his capacity to integrate sales, technology, art, and psychology. Let’s welcome my special guest, Perry Marshall!
Part One of ‘Perry Marshall Interview’
Perry Marshall is the founder of the $10 Million Dollar Evolution 2.0 Prize, staffed by judges from Harvard, Oxford, and MIT. He aims to solve the #1 mystery in Artificial Intelligence and the origin of life itself.
He is endorsed in FORBES and INC Magazine. His reinvention of the Pareto Principle is published in Harvard Business Review, and NASA's Jet Propulsion Labs at the California Institute of Technology uses his 80/20 Curve as a productivity tool.
His Google AdWords book laid the foundations for the $100 billion Pay Per Click industry, and he wrote the world's best-selling book on Facebook advertising. He's served as an expert witness for search advertising litigation. He has a degree in Electrical Engineering and lives with his family in Chicago.
“We have to get better as marketers.” - Patrick Allmond (23:06-23:07)
Perry Marshall shares the five power disqualifiers by John Paul Mendocha, a former gambler and now a marketing and sales expert.
- Do they have money?
- Do they have a bleeding neck?
- Do they buy into your Unique Selling Proposition (USP)?
- Do they have the ability to say ‘YES’?
- Does what you sell fit into their overall plans?
If you start incorporating a list like this in your marketing and any pre-qualification process that you do, you'll sell more with about one fifth as many appointments and avoid getting your time wasted in exchange for better clients. You surely don’t want to mail letters to zip codes or speak at a business conference where the majority don’t have the capability to pay. You want to make sure that you’re targeting the right customers for your business.
Part Two of ‘Perry Marshall Interview’
The truth is, with the five power disqualifiers, your life as a marketer becomes so much better, especially now that we have a lot of resources like email, social media, direct mail, books, advertising, magazine, articles, and many more. Today, we also find a lot of networking groups where we can propose our unique resolutions. And if we post them out there, it will attract the right people, and you won’t need to chase people around. You’ll hear more people contacting you and saying, “I need you to come and help me do this.”
“If you're not getting enough, you're not trying hard enough.”
- Patrick Allmond (26:17-26:21)
Perry also mentioned his book Evolution 2.0: Breaking the Deadlock Between Darwin and Design, which took him six years to write. It's the most significant fundamental science research prize in existence. This book explores 70+ years of under-reported evolutionary science. This book will open your eyes and transform your thinking about life, evolution, and creationism. You'll gain a deeper appreciation for our place in the universe. You'll then see the world around you as you've never seen before: adaptive, efficient, and incredibly elegant.
You can purchase the book on Amazon HERE.
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