Quick, do this exercise.
Think of all the short-term tasks you completed yesterday, like replying to emails, fixing glitches on your web site, answering the phone, updating Facebook status, making lists, and waiting for people to confirm their appointments. All valuable. None pay the bills.
In the course of a day most people spend most minutes putting out fires, tinkering with details, making lists and procrastinating. It’s called the Parkinson Principle - work expands to fill the time allotted.
What about long-term projects. How much time do you invest every day moving those projects ahead?
- I’m thinking projects like:
- Designing your next product launch
- Getting help to build an advertising campaign
- Writing that book you’ve been talking about since 2001
- Outsourcing your social media (that’s eating up a hour a day)
- Using customer feedback to update your product
- Getting your accounting up-to-date
Those projects move the needle forward. The trick is to employ a system where long-term goals drive your actions, not hoping you'll find more time (mysteriously) later.
Here are three died-in-the-wool systems that will help you balance long-term objectives with urgent tasks. I have taught these systems to thousands of people and they are always the most popular parts of my time management seminars.
1. Work from a Flight Plan:
Once a week you need to create a Flight Plan - a short list of essential objectives to complete by next Friday. This is not another “To-Do” list full of miscellaneous tasks and “leftovers” from last week -- instead it’s mission-critical work that moves your long-term projects forward and gets you closer to your goals.
Start with “Boulders” (the big goals for the year): what “Chunks” of Boulders can you complete this week? It might be setting up a meeting, research, or outsourcing - the trick is to have something every week that keeps your Boulders rolling forward.
Next, add in one-off, time-sensitive tasks. Be as specific as possible - “Post job in upwork.com for graphic design” is better than “Get help with graphic design”.
Once you have your Flight Plan, keep it visible and drive all your actions toward completing it before the weekend.
2. Remove Distractions:
A distraction could be that sticky note that’s been on your desk for two months, or a full Inbox screaming “look at me!” Minor in the moment, distractions have a way of gnawing away at your focus and making it difficult to complete. Boundaries (creating time slots when you are strategically unavailable) and Blocking (creating appointments with yourself) are two systems to start with. Here are some other fast solutions:
Take 10 minutes and purge your desk of anything not immediately needed (yes, that includes that stack of business cards from the last conference you attended).
Unsubscribe from email lists that you no longer want. Yes, this will take time (you can outsource this) but think of the distractions that will disappear every day.
Get all your lists in one place -- this includes calendars. If you aren’t using that cool app on your phone every day, it’s likely not needed. Delete it.
Create a list for the month and a “someday” list in Evernote. These are un-prioritized holding zones. Do not look at these except once a week when you update your Flight Plan.
3. Practice Triage:
In an emergency, paramedics practice triage. They often can’t attend to everything and everyone immediately, so they make hard decisions about what can wait. You need to do the same.
Jumping from one task to another, without completing what you started is a recipe for anxiety and failure. I am often surprised how much more effective I can be working from a cafe with no Internet connection, as opposed to my office where I am fully connected.
When a distraction comes up (“I’ll just take a minute and check out their web site”), resist. If this does not contribute to your Flight Plan it can wait. Tough love in the moment will pay big love dividends long-term.
Hugh Culver co-created the world’s most expensive tours (to the South Pole), started five companies, and teaches experts the business of speaking. Read his blog on the business of speaking.