Archive for Facebook

    Is there a social media rebellion in the works?

    Posted by: patrick | Comments (5)
    Tuesday, January 19th, 2010

    I read this great article last week about how people are popping a (virtual) cap in their own social media heads. Specifically it proposes the idea of going on hiatus every now and then – maybe a weekend here and there.  The entire point is brought home with this last paragraph. I have kept this in my draft email box all week and read it over and over. It is just a thought I really enjoy to absorb, and something that those of us that are extremely well connected online need to take to heart:

    “As a communications tool and feedback loop, social media is a powerful thing. But as a time-waster, it has lifted the art of spending endless hours on nothing you can recall later as being useful or important to an entirely new level. Yes, I’ll be tweeting away next year. But hopefully, less prolifically. Like Helliker’s brother Keith, I find talking to people so much more rewarding than tweeting at them.”

    Please take a look and let me know what you think in the comments below.

    Click here to read the original story

    Categories : Attitude, Facebook, LinkedIn, Networking, Twitter
    Comments (5)

    Are you an artist of any sort? Learn how to create a virtual studio

    Posted by: patrick | Comments (2)
    Thursday, January 7th, 2010

    This was a presentation I gave awhile back for the Oklahoma Visual Arts Coalition. In it we discussed how to use different online channels to build a virtual studio online and drive traffic. Take a look – and I’d love to hear your feedback when you are done.

    Using the Keyboard to Make The World Your Studio

    Categories : Business, Facebook, Online Strategy Excellence, Online Video, Twitter, Your Website
    Comments (2)

    Free is awesome, but free dies

    Posted by: patrick | Comments (3)
    Monday, November 23rd, 2009

    I am all about the free stuff on the internet – especially in terms of online video and other tools considered to be in the sphere called “Social Media”. I’ve got free accounts all over the place. Ustream, youtube, flickr, etc. If I don’t have it and it is cool I’ll get an account in 30 seconds. Call me a sucker and I’ll agree with you – I am a sucker for anything free. And you should be too.

    But heed my warning of the free model apocalypse: Free is awesome, but free dies

    For the longest time I have been preaching that as cool as all of these free tools are, don’t bet your farm on them. Paid twitter accounts are coming ( I said it a long time ago ). YouTube is turning off the faucet to their free API. And you are going to see more and more of this in future. If a company provides a strictly free service online they will eventually crash and burn.

    It all eventually comes down to being in business, and part of being in business is making money. Period. Oh you might find some situations where someone has a loss leader, or they can funnel cash from a serious venture into the fun free one. But if all they have is free – make sure you can live if they up and disappear one day. Consider pumping money into a business than runs on the Freemium model – get a paid account and support some of the kick ass work that the company did to build such a cool service.

    Make sure you have a mental note as to what to do if something you use that is free disappears. Got video on YouTube? Make sure you have a local copy and you can jump over to Vimeo if needed (Yes also free). Ideally look into what it takes to eventually host your own video someday. Due this same risk management for anyplace where you get a good chunk of your free traffic. You know the old adages: Don’t take anything for granted, and don’t place all of your eggs in one basket.

    Now go out there and mooch off of as much free stuff as you can get your hands on.

    Categories : Facebook, LinkedIn, Online Strategy Excellence, Online Video, Twitter, Your Website
    Comments (3)

    Last Friday Newsletter

    Posted by: patrick | Comments (0)
    Monday, August 17th, 2009

    (This is copy of my newsletter that went out Friday morning. If you were subscribed to our newsletter you would have had this delivered right to you. Think about it ! :)    )

    It has been awhile since I shared some news with you. I hope this newsletter finds you well. May your business be good, and your personal life be great! Let’s see what good stuff we have to share today:

    1. I was considering doing a weekly video cast for you and everybody else in the world on business failures. You can read up on that and comment at http://patrickallmond.com/2009/08/12/would-you-like-to-learn-from-my-mistakesmy-free-gift/ . If you’d be interested in this please make sure you leave a comment in the comment section. If you know anybody that would be interested please forward this to them.

    2. I am not sure if you saw the news this week, but Facebook bought the conversational site FriendFeed. For those of you that don’t know FriendFeed is like Twitter on steriods. It is a great site for initiating conversations > 140 characters and getting instant feedback and conversations going. Well now they are owned by Facebook, and a lot of users online are running around like Chicken Little screaming about the demise of FriendFeed. Personally I am not worried. Maybe I should be. It would break my heart if FriendFeed went away esp. since I love it so much more than Twitter. If you have not
    had a chance hop on FriendFeed and look for Patrick Allmond there.

    3. Were you caught in the Twitter outage this week? I have been preaching for a long time that Twitter is a single point of failure. Don’t bet your business on it – ensure you are working your Social Media Marketing from several sites. Assume at any point in time that any service (Facebook, Twitter, etc) will disappear. If one of those sites goes down or one of
    those businesses evaporates your Social Media world should not be crushed. Spread that risk my friend.

    4. Social Media 360 Class – for those of you that missed it we had a great Advanced Social Media 360 class a couple of weeks ago. Malena Lott wowed the crowd with her knowledge of branding and marketing. We didn’t get into the
    advanced technical aspects as much as we wanted, but we are going to remedy that  in  the future. If you would like information on advanced topics (Blogging,  Live  Streaming  Video, YouTube, etc) please contact me at
    patrick @ patrickallmond.com for one on one training. You’d be suprised how easy most of this stuff is. I’ll take care of you.

    5. Happy time – I always love to end on a happy note. I took this footage at 122nd and Rockwell this past week. It is of a guy that dances outside of my local Little Ceasars. Check it out at http://patrickallmond.com/2009/08/08/way-to-go-little-ceasars-your-own-dancing-machine/

    Did you find the information in this newsletter useful? If so please forward it to 5 friends and have them subscribe athttp://patrickallmond.com/social-marketing-newsletter-signup/  . If not drop me a line and tell me what you want more or less of.

    Categories : Facebook, Life in OKC, Online Strategy Excellence, Twitter
    Comments (0)

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