Most small companies do not have a marketing department. They do not have a sales department. They work 60 hours a week 7 days a week with no vacations. They deal in a small local market hoping to grow it to a regional market. Then if they are lucky their product/brand will catch on and they can hire staff and take a vacation every now and then. They are not Comcast, or Zappos, or Intuit. They cannot be monitoring IBSM (Internet based social media) and IBSN (Internet based social networking) outlets 8 hours a day to look for their brand name and spread their message. They just do not have the time.
If a small business had only 1/2 hour once a week to dedicate to pushing their brand through the various IBSM/IBSN outlets what would have them do?
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I’d tell them to stop killing themselves, work a more realistic model, and get some help. Then they could manage to do far more than they can do alone–including engaging in SM and SN.
So in other words…find a good VA? Sounds like a good plan to me
Thanks for the comment.
Twitter, in my opinion it is the most powerful SN tool for opening new doors and networking with like-minded individuals. It’s going to be interesting to see if http://search.twitter.com can increase its traffic, if so it will significantly impact how and why people and businesses tweet.
As great as it is it has an amazing amount of restrictions. Take the time to split your efforts up among the services. You will be happy once twitter starts pushing ads in between your posts